Do you “Swipe”?
When you see a good ad promoting a product like yours, do
you copy it to promote your stuff instead?
Do you go looking for your favourite gooroo’s squeeze page
and use a watered down version of their headline, hoping to get their result?
When you see someone’s great sales email, do you copy it,
make a few modifications and send it to your list?
Swiping is a popular pastime for Internet Marketers.
It used to mean “draw inspiration from”…but it has come to
mean blatant theft.
They say imitation is the best form of flattery. But I think
it’s bullshyt. Criminal, unethical, and a sure way to get nailed in a nasty law
But hey, I didn’t bring you here to talk with you about
I want you to think WHO you swipe ads, websites, copy, and
landing pages from.
Because if you’re going to draw inspiration from others
(which is perfectly ok), you may as well take inspiration from the best.
Let me put this into context for you.
A few years ago, I realized that online marketing gooroos are
always SO fond of putting down corporate websites and their advertising…
And yet, outside the gooroo niche, no one knows their brand.
Sure, they they appear to have a large and responsive
following and they’re making lots of milllionzz
But they’re dwarved next to say…
Facebook. iContact. 1ShoppingCart. Clickbank. aWeber.
Twitter. Huffington Post. iStockphoto.
Don’t you think, if anyone knows about EFFECTIVE online sales
and advertising, it’s them?
Want to hear a secret?
When I draw inspiration, I let the big, BIG boys be my leaders.
For one, they’re in an ENTIRELY different market from me,
selling completely different products and services. Even if I imitate a little
too closely, it’s never obvious.
Compare the Huffington Post’s homepage to mine…
Did you even notice the similarity before I pointed it out?
Secondly, they’re actually big enough that they HAVE to keep
their advertising and marketing totally transparent.
Lots of greedy eyes on them, waiting for them to screw up. They’ve
got a lot to lose.
Big brands are great for drawing inspiration. Clearly their
marketing works if they’re reaching the masses and earning the real big bux.
This is a central element the Ad Writing and Landing Page
formulas taught in Traffic KickStart.
Believe it or not, the major brands I mentioned earlier, if
you look at them closely, they’re all following the same basic layout as each
other. Obviously, there’s a formula that’s working and they’re “swiping” each
Why shouldn’t we get our inspiration from them too?
The Traffic KickStart Method was developed based on my study
over 7+ years of a lot of the web’s major brands and how they attract their
traffic…and convert traffic to sales.
Not only that…
But I’ve also included around 20 Ad Templates you can “swipe”
that already have all the copy that brings your site targeted traffic that signs
up or buys (depending on which template you use). All you gotta do is fill in
the blanks with your product details.
Included are 6, well-designed Landing Page templates that
make your visitor’s eye move and focus on the right components of your page, in
the order that makes your traffic convert into leads who buy.
All of this is included with the brilliant game-changing
Traffic KickStart Method presentation.
And you can get it all here:
(let’s keep the secret I told you to ourselves, ay?)
😉 see you inside!