Subscribers ask, “What do you think of Perry Marshall’s teachings
on PPC Advertising?”
They expect me to say something BAD about the guy cause our
methods are so different.
But why would i?
Nothing wrong with people having different approaches to getting
One might suit you better than another.
For instance, my method is suited to the solo business owner
who wants to spend his time developing his product or service…and selling it.
Someone to whom “traffic generation” is merely a means to an
end. Not the main product of their business.
Cause I notice, solo entrepreneurs like you TEND to want to
do things yourself. It’s not always easier, but it’s cheaper than outsourcing.
Working “capital” is tight or non-existent and you want to prioritise
expenses. I get it.
But we can get lost in this DIY mentality and take on tasks or
use methods that are too complex for the goal we have.
Like SEO, back-linking, bid managing, tracking, etc.
Before you know it, you’re not an information marketing
business or a supplement retailer … or whatever flagship product you’re a
You’re a traffic-obsessed, over-analysing, optimizer. Except
without credibility, results, or reputation to be able to make a business of selling
Which is why Traffic KickStart is so revolutionary.
It’s not slowed down by “technique”. It just allows us to get
traffic so we can sell to it and run a business. Instead of playing at traffic all day.
When you use the Traffic KickStart method, you use it
because it’s efficient and automatic.
You set it up in minutes, traffic flows.
Then you spend the rest of your time selling YOUR product to
the leads that come in.
Once in a while, if you need more traffic, you pop in for
a few minutes to write a couple more ads. Then you’re back to selling and
expanding your product range.
It’s easy, efficient, and low maintenance.
But it has limitations.
Like it’s not for the control-freak traffic optimizer. If
that’s you, KickStart will feel really unnatural and you’ll hate that it has no
guidelines on tweaking and split-testing and changing bids, and adding negative
keywords and separating display and search networks and blah blah blah…
…all the “dull” stuff that traffic geeks love.
I don’t know about you, but I enjoy making products and
selling them much more than i do looking at numbers and messing with complicated
settings all day. That’s a job for a computer not a human.
Which is why KickStart is so cool. It lets the computer do
all that boring repetitive stuff for you.
It tests ads
It tests ad positions and bids
It keeps looking for more traffic
It keeps bringing down costs
AND it frees YOU up to get money from the traffic it sends.
So if you’re like me, you’ll prefer KickStart too. Here’s
where you can learn more about this amazing method:
Traffic, solved. See you inside 🙂