Do you know any members of the Thought Police?
You know the type…
Certain topics, ideas, and words you just aren’t ALLOWED to say
when they’re around. You’ll get an earful.
Feel real sorry for them.
They walk around with a HUGE carrot up their arse, operating
their brain under lots of imaginary made up rules that serve no purpose except to over-compensate on “fitting in” with the crowd.
Yesterday, I ran into one of them on THIS newsletter. She
wrote a personal reply to the “Why I Ban The Lookey-Loo” email I sent not long
Check it out:
“With all due
respect the language in this email is not nessasary and very unprofessional. U
don’t know me and what my situation is so how dare u. – P.”
“How dare I” what exactly?
Use a fake curse word I made up? Is the fact the curse has
no meaning but looks remarkably close to another that makes it so darn profane?
Can I ask a favour? If you ever decide to write me Hate
Mail, PLEASE ramble on for about 3 paragraphs, even if you like to lump them
together without punctuation. It gives us more to make fun of.)
These imaginary rules people make up to fit in DON’T PUT MONEY IN THE BANK.
Even in the Obama campaign, the team who did his email
marketing and online donation-getting that helped him win the election…TWICE…
…They realized the imaginary “rule” saying “you can’t curse
in marketing email”…is a stupid one.
Every time they emailed with the occasional swear, they
pulled in 10x more money than the corporate style lame boring crap politicians
write that only the “elite” MIGHT read from time to time.
P seems pretty Pee’d Off.
So I figured maybe I’d inadvertently dished an insult
directly at the reader (I would never). Had to re-read the message to make
The insults were only made to a 3rd party group I was TRYING to make unsubscribe.
Among them people who like to write complaint letters and give unsolicited advice to me.
People who feel offended at being sold to…
People who do
exactly what Pee was doing.
Clearly she READ insult because SHE placed herself in that
Serving my EXACT wicked purpose.
See…that email in particular had a goal very different from most of the rest.
People who understand my flavour of marketing is only effective BECAUSE it’s different, they shared that message on social media, praised it on
Facebook, wrote back to me and said it was one of the “best emails” they read…
Nice stuff…that doesn’t matter.
But what mattered is it solved a business problem.
At the time when I wrote the message (now about 2-3 weeks ago), I was seeing an unusual
number of new customers who would buy then ask to get their money back after downloading the course.
This was a product that had RARELY ever been refunded
before. Clearly something was wrong…not with it but with the new buyers.
Eversince the “lookey loo” message went out, there has not
been a SINGLE refund request.
Not because I scared people from trying to refund
But because I OFFENDED the shyt quality, shady subscribers
OFF my newsletter.
And that email will continue to filter subscribers for me
for a long time. Not Pee nor 100 Pee’s will make me change it.
It was an extremely effective and efficient solution to a destructive business problem…which would have taken a very long time to solve had I tried doing
the same lame stuff all the other marketers do.
SEE…THIS IS WHY I’m always going on about the Internet
Business Academy being so important to your business!
It’s a course I designed to get you to the most EFFICIENT
and EFFECTIVE solution to the common online business problems that you and almost everyone else
reading this newsletter has.
Fact of the matter is, (and I’ve never believed this about any
other product), EVERYONE with an online business needs it.
Even the gooroos who
claim to make a gazillion dollars a day. They need it most.
Enroll today here:
And i’ll see you inside!