You’ve heard much about the type of LEADS you shouldn’t
Today, let’s yap about how to identify and get GOOD leads or email
subscribers for a change!
#1. A good subscriber has an active interest in solving a pressing
At the very least, they have an intention to buy some solution,
but might need more information about your particular offer.
#2. A good subscriber makes only realistic assumptions.
For example, if you sell an “info” product, then he ONLY expects to get good information that is relevant to them in
exchange for their money.
What he doesn’t expect is a product that actually jumps off
the page and fills their bank account or burns their flab for them.
#3. A good subscriber shops & compares product BENEFITS and value,
They want value for their money of course, but they don’t compare what they get if they prove the product fails.
#4. a good subscriber appreciates samples.
Samples help them make a buying decision, and they’re prepared to return the favour when offered a product that suits them.
This last one is worth discussing…
Suppose you’re walking around the mall, and a girl approaches you
from the ice cream shop to offer you a sample…
If you’re a good “subscriber” and you take the taste-test
and enjoy it, you promptly go in and buy a scoop or two.
What you DON’T do is get picky at the door so you can keep enjoying as many of her free samples, until you’re all
“ice creamed out”.
And if the ice cream lady were one of my marketing students…
Her samples would’ve been a sales aide, intended to get traffic INTO the store to buy. She’d refuse to let anyone get full outside.
That’s the same philosophy i built this newsletter on, long
before you ever subscribed.
It’s likely when you joined my list, you were given my freebie
A PDF file full of RAW useful content — A sample, of
course. But a dang good one.
Some of my BEST traffic-getting and money-making inventions are
in there. Worth good money if I wanted to sell it. But that’s the point of a
People who appreciate the gesture and like what they see, they
have the decency to cough up $19 to buy the Internet Business Academy. It’s a non-consequential commitment that shows their good intentions.
In return, they get to continue their journey with us and learn
all our secrets in great depth through our range of products.
And when we next
have a good free sample to share, they get that too.
But the crappy subscriber?
He takes the free PDF and enjoys the sample. Then stands at
the door with mouth open, waiting for the next email to arrive with MORE free
“Sorry, only one freebie per subscriber!” i say. They storm off in
I’m not sad.
Bottom line: if YOU want targeted traffic, you have to learn
to say NO to imposters posing as legitimate prospects.
Some are only there for the free samples. Don’t satisfy
their hunger or they won’t need to buy.
Let them come in and be a customer if they’re hungry enough.
Or let them storm off in a huff, (with empty stomachs), if
That goes for you too!
If you’ve sampled my freebie, enjoyed them, and still
haven’t bought any of our products, it’s time for you to enter the establishment.
The info inside my store is FAAAAAAR more interesting and useful.
Here’s the link to join the Internet Business Academy:
PS. Tomorrow I’ll tell you about Kick-Starting Traffic
to YOUR site in 90 minutes flat. Watch for that!