Every once in a while, I get asked why I don’t share any testimonials
from happy customers.
Don’t I have any proof?
No. We receive plenty of praise for our products from
customers. And even when I speak at conferences, my legs get worn out from
standing outside shaking hands and talking with my happy customers.
“Jim OMG bro I’m feeding my family because of your course!”
is something I’ve heard a gazillion times. and though I didn’t really believe
it was “because of me”, it was still flattering.
So why don’t I share any of that stuff?
Isn’t proof one of the most important elements to successfully
Yes. Proof is important.
Nahh…how can a lie be PROOF of the truth?
I’ve been around this industry long enough to know how testimonials
are REALLY collected by the gooroos.
They’re often incentivized with prizes and contests.
The person who submits the best testimonial will get a free
camera or iPad. Yay.
Even when there’s no incentive, lots of people write in
testimonials because they think it will get them a little closer to the “celebrity”
of the gooroo if they stroke his/her ego.
Is that really proof that a product is actually good? Or do customers
simply submit those testimonials to win?
Not just that…
Gooroos who fill their sales pages with testimonials are
trying to win over a poor quality type of customer. The kind of person who can’t
make an independent assessment of a product’s value to them.
Testimonials are by rule the “rare case” amazing success of ONE
person out of thousands who got an amazing enough result to be worthy of showing
It’s like interviewing the last 10 winners of the national lottery
and using their story as a testimonial to tempt all the morons who don’t
understand the odds of being a loser are far greater than the odds of being a
winner when you gamble.
But they wanna try their luck anyway.
Testimonials give customers unrealistic expectations.
If someone buys on the basis of a testimonial and they get
any result with the product that is short of amazing, they’re going to be UNHAPPY.
Who wants that?
Worst is, testimonials are subjective.
A product’s value to YOU is different from the value to
someone else. Just because some beginner found this product to be EYE OPENING
doesn’t mean that a more advanced marketer will find the same value.
Testimonials prove NOTHING.
Except that there’s a conspiracy between customers of this
merchant to agree to tell the same lie.
When people ask me for testimonials to buy, I feel sorry for
them…they’re pathetic useless people who ASKING to be lied to.
I unsubscribe them from my newsletter to keep them away from
I rather make sales on my product’s MERITS.
And I don’t want gamblers for customers.
Don’t get me wrong…you still need proof elements to sell a
But there’s better ways to prove your claims about your
products WITHOUT testimonials.
Learn more about it in the “Just In Time Selling” Module of
the Internet Business Academy.