A big fat Re-Tweet to ya on this fine day…
This morning I had to wake up for an early doctor
appointment which ended up getting cancelled.
Neither fully awake nor able to go back to sleep, I decided
to check my Twitter @wtfamiontheair – I don’t think I’d been in there for a few
months – so a queue of “interactions” was waiting for me.
This guy, I don’t remember his name, was all, *in my best fruit-cake
“I wonder how people
like @WTFAmIOnTheAir get 5,000 followers when they don’t reply to Tweets or support emails. Dare I try phone?”
Please don’t, Twitter Douche…i’ll be all waaaah!
But of course, I gasped! An unhappy customer. Oh the
business will be ruined!
I looked back though the history of messages from this guy,
and it turns out he was asking me to “fix” this free Landing Page Generator I made
years ago that sits somewhere buried in my blog. I also remembered getting an
email some time ago about it but don’t recall if I ever replied. (probably didn’t
The generator hasn’t been modified in years and it works. The
guy probably just couldn’t figure out how to use it.
Then I find another message from him saying, “Hey send me
the code and I’ll fix it and put it on my site.”
Yeah right, ok. I’m going to totally give someone else a
tool that’s been getting me traffic for years, so they can profit from my work.
Here’s the thing…
I get 100’s of emails every day. And most of them are from
spammers and people who think I have nothing better to do than handle their life
problems and listen to their sob stories. You don’t get ahead in business by
throwing your time away.
My time is so scarce and little that I pay a guy whose only
job is to send emails after I write them, and to post them to the blog.
And when you get the kind of volume of email I do, you learn
to either answer on the spot if it’s urgent or ignore it.
Customer support is a whole other matter, of course.
I’ve tried to entrust others with it, but it makes for long
delays which I hate. Many a customer has gotten their product problems
addressed so darn quick, they’ve responded in dismay at how quick I am.
And another point –
I don’t have time to screw around on Social Media. Twitter
is one of those blessings for “celebrities” because it allows a one-way street of
communication, where they don’t have to tune in to milllions of people’s “I
just had a fabulously curly shyt” type of updates while allowing others to tune
into the celebrity if they care.
You FOLLOW who you want to listen to.
And I don’t want to listen to any whiners. Let alone freebie
knowledge-leaches who don’t get that knowledge is power. And if you own it,
people will follow you even if you’re a total Jim…I mean…arsehole.
So if you value your time as a business owner, I would give
you this advice:
Stop wasting YOUR time on social media. A business leads and
customers follow. You don’t need to befriend prospects – you owe them nothing.
But does this mean you shouldn’t use Social Media in your
No! I share plenty of knowledge freely on Twitter, on my
blog, on my Facebook business page, and in my email newsletter.
Social Media can get you PLENTY of traffic – VIRAL traffic
even – if you know how to do it. But socializing with prospects can also be a worthless
In the Free “YaghiLabs Inventions” PDF, there’s a little
taste of how to use a strategy I call Viral Containment to blow up your website
with traffic and sales from social media…without wasting your time hanging out
And you can get the PDF here:
There’s plenty more tips. If you’ve read through it and liked what you saw, then the Internet Business Academy has several modules dedicated to social and viral traffic with specific
instructions on getting viral social traffic at your site.
Oh and the douche on Twitter, I told him what he can suck, in
front of 5,000+ followers 🙂 and the YaghiLabs survived the ordeal.