Last night, I helped my wife publish her first recipe book.
We put it on Kindle; that’s the best way to self-publish
these days. But I can’t stand seeing good traffic going to waste, so I threw up
a quick blog website for her to get her buyers into a mailing list.
Anyway, I spent some time explaining to her how she can
build up an audience to her site SUPER FAST and get lots more buyers and even
make money with Adsense.
It’s no secret that I’m ANTI SEO…but I’ve always done well getting
free traffic from search anyway.
Well, here’s the thing most people don’t know. Doing SEO
effectively isn’t by keyword stuffing your page, getting the perfect keyword
density, over-analysing the title of your post, spinning your articles on lots
of sites, or wasting your time looking for places to get backlinks.
What you’ll find is that the SEO gooroos are great at making
their site show up in the search engine for some arbitrary phrase they think is
highly trafficked…and they’re good at getting lots of hits to their site…
…but rarely do they ever get those hits translating to
Consequently, SEOists are about the poorest marketing
gooroos I know!
All their techniques are aimed at gaming search engines. The
content is usually crap, machine-like gibberish. So they turn up in the search,
searchers find it, click it…and they uncover trash.
Effectively, the seoist attracts an audience to SPIT on them!
For several months now, almost all YaghiLabs traffic has
come from free sources … and it converts!
(I’m in the middle of creating a large product, so I’m holding
off on PPC until it’s done.)
Here’s what I rely on to get all this traffic that converts:
When you focus on posting engaging content, your readers
share it. Authority websites voluntarily back-link to it. And search engines
show it to searchers looking for phrases you would’ve never even thought to optimize
It’s all done automatically.
But most importantly, when someone discovers it in the
search engine, they engage with your business and they BUY.
The topic is one I discuss as part of the Traffic Module (7)
in the Internet Business Academy, just 19.95 on Clickbank.
You can get it here:
I only do ONE very simple thing extra. It’s my secret – more on that
in a sec.
But here’s a quick example of what I mean about the power of
A Radio DJ who was
looking around the web in his spare time and took an interest in the website of
one of my close friends. He liked it so much, he thought to mention the address
on his show. The next day, my friend had a FLOOD of traffic at his site.
But there’s another secret I use to make the Search Engines
work for me and send me traffic for free which joins my list and buys.
underlying principle is still about engagement, but it’s a special way to use one of
the features of Google Analytics to encourage the search engine to send BUYERS.
Instead of relying on five or so keywords that send thousands of hits a month…i get a 1-10 hits from HUNDREDS OF THOUSANDS of different searches.
Meaning, lots of traffic…but a lot more targeted than what SEOists get.
Check out the optional Continued Help component of the IBA.
Specifically, Issue 2. Volume 1, October 2011.
Here’s the only way to join the Internet Business Academy’s
Enjoy all the free buyers!