I’m not sure if I should be happy or irritated.
Was thinking about getting more lines for Wednesday’s
webinar because I figured thousands of our subscribers are going to be on. But to
my pleasant surprise, it seems most of you are “know it alls”.
I have to admit…
i was tempted to cancel the HTML class and write it off as a
misjudgment of your skills. Perhaps I had under-estimated you!
But that wouldn’t be fair. There are those of you who realized
the importance of the Wednesday training for the progress of their business and
have made their move the first day. I shouldn’t deprive them of what they want.
Look, the 90 minute HTML webinar is mandatory training for
every web-entrepreneur who doesn’t know how to read and write HTML.
And according to the numerous requests I’ve had, and the students
I’ve trained, and even the intern applicants I’ve had over the past two years who
CLAIMED to have web development experience (and didn’t)…about 95% of the
YaghiLabs mailing list should be scrambling to secure a seat in this class.
My irritation isn’t about greed and profit.
There’s enough numbers to justify holding a session with or
without you. But the number of registrants so far doesn’t reflect the overwhelming need I estimated.
And here I thought I was doing a community service!
Why haven’t more people registered?
Is it that SO many people know how to create beautiful
sale-sucking web pages?
I think not.
For some years, I’ve suspected that this industry attracts both
the bottom of the barrel and the cream of the crop.
The top guys, who represent like 1% of the population of the
planet are attracted to the lucrative benefits of having an independent
business…and realize the sacrifices and work ahead. And they learn what they have to, and make
their first web-sale quickly.
Then there’s the 99% who are attracted to the benefits and ease of
owning a home-based web business but they think it’s going to get handed to them. These guys spend
years on the mailing lists of gooroos who keep selling them the “easy”.
Reminds me of a recent conversation I had with my wife.
She’s taking classes so she can get her driving license.
Oddly enough, against everyone’s recommendation, including the instructor’s, my
wife insisted on learning to drive MANUAL rather than automatic transmission.
Although most cars sold here are automatic, including our
own, my wife knew that if she passed the test with an automatic transmission,
she’d be restricted to only driving automatic cars the rest of her life.
We move around a lot. And she’s likely to need to
pass a driving test, every time we move.
She figured she’d learn to drive properly
once and for all. Then she’d never fear failing a driving tests.
She wasn’t interested in just having the easiest driving
license in the shortest time possible. She wanted to actually learn to drive.
Before starting driving school, a number of our friends who took
the test told us that the licensing organization here is interested in money
and they will fail applicants a number of times so they can keep getting testing fees.
But I told my wife to ignore them.
They probably were crap drivers to begin with and they’re
making excuses to feel better about failing.
Sure enough, I was proved right.
A couple of days ago I was seeing my physiotherapist, Nikki.
She mentioned that although she’d been
driving for years, when she came from Serbia she was forced to take 20 classes and get tested before she
got her Manual transmission license.
Nikki passed the first time.
When I got home, i told my wife so as to encourage her to
aim for a first try pass.
Her response was insightful:
“This is like when I was in university. Some students would
not attend any classes, never studied for their exams, and skipped all the assignments.
And then they’d have the nerve to tell others don’t take this subject…The PROFESSOR
A sure sign of a poor student?
Yes. I can spot them a mile away. They’re always quick with an excuse
that puts the blame squarely on someone else.
They’re also the biggest critics of their teachers.
Now… I’m not saying there aren’t bad teachers. Of course
there are. But the good student still finds a way to learn the subject and pass
the test. Even with a bad teacher.
Oddly enough, the good student is always the least critical
of the teacher.
After all, any teacher will tell you the burden of learning falls 80% on the student and 20% on
If the student doesn’t want to learn or doesn’t take the time to
learn, the teacher can’t do much aside from turn up and give the class. The good
student turns up, learns, and passes.
While the bad student gives the class a miss and then blames
someone else for failing.
So what kind of marketing student are YOU?
The kind who takes the class and learns and earns money…
Or the kind who skips the mandatory classes and makes
excuses when they lose their home and their spouse?
On Wednesday, I’ll be turning up. Joining me will be everyone
who’ll go on to make plenty of money. Everyone else will fail and make excuses
And when you’re ready to turn your life around, register at
the link below and I’ll see you Wednesday: