“Would you let me see beneath your website…take it off now
girl, take it off now girl…I wanna see inside.”
My own version of the LABRINTH song. Such a tease. I love
Anyway, less than 12 hours left to register for the amazing
90 Minute HTML webinar. Register quickly here if you haven’t joined in yet:
I’ve noticed a lot of the wordpress websites from the
marketing gang have inconsistent formatting.
While it might not be obvious to the naked eye, I can tell
if I look beneath the code, websites are built by pros and those that aren’t.
The give-away is that most of these sites make absolutely NO
USE of their templates. Every page looks slightly different than the other. Margins
aren’t consistent, font-sizes change, fonts and colours vary.
It looks dodgy and way unprofessional.
And I know that it’s no fun for the guy or gal making the
One of the annoying things about the wordpress editor (and
most other web building tools which people seem strangely satisfied with)…is
that if you set a style, like a heading for example, then the next line you
enter automatically gets the same style.
The solution most of the techno-newb…let’s go ahead and call
them HTML illiterates…the solution they use is to then manually style paragraphs.
It’s ugly and looks stupid. Honestly.
I never build pages like that. All I do is tell the browser this
is a headline, this is a paragraph, this is a title, etc. I NEVER use any
Style and formatting are exclusively handled by my page or
Worst part is, you actually end up hurting your ranking in
organic search because the document structure doesn’t exist. The page title, the subtitle, and section headings are important to search engines and they have to use explicit tags.
If you manually style with in the visual view, you don’t get
the full benefit of SEO because you don’t use the right tags.
When you use the right codes, your page gets properly read on phones and RSS
readers and prints correctly. AND you get more free traffic.
Also, if you later decide to change your theme or template
to use different styles, your pages update automatically. Without the structure tags, the only solution
is to manually go through every page and modify it yourself.
Wordpress has an incredible styling engine. But you can only
really make full use of it if your pages have about 5 of the available hundreds
of HTML tags and you leave the rest to the template.
I’ll show you how to do this in the earliest part of the 90
minute HTML tutorial tonight.
So if you hate having ugly inconsistent styling at your site
then you really need to be on the webinar tonight.
And time’s running really tight! Sign up now: