Aya made a turkey, and
what an exciting venture it was for her.
If you’re curious as
to why so many of my emails are about adventures with my wife, Aya, I have an
I’m living the dream.
I have a home-based
business, which means I get to spend all my time with my family. My wife
is my best friend and we do everything together and rarely do we do anything
with anyone else. We give each other all the company we need.
Or so I thought!
Here’s what I mean…
While most of the
marketers I’ve met are determined to own a successful online business so they
can spend lots of “quality time” with their family, I don’t think they’ve ever
asked if their family wants them around 24/7.
Recently, my wife confided
to me she was bored with the “home business” life.
While I’m working, she
has nothing to do. So she was thinking about looking for a job, just to have
something to do.
I sat her down and
told her this:
“Aya, I have a home business by design. From
when I was a kid, I knew that when I had a family of my own, I wanted to be fully
involved in my kids’ upbringing.
“If you get a job that takes you out of the
house, then it defies the whole purpose. You’re at work while I’m at home.
“Why not start a home business of your own?”
Well, I didn’t need to
say any more.
Aya has quite the
talent in the kitchen and puts on incredible dinner parties. She’s a master chef
So she posted her
first ad online at a local classifieds website. She made up an offer for
Pretty soon she was
getting some hits on her ads.
When I saw her ads, I
could not have been prouder!
There was technique in
them, better than seasoned marketers in this industry.
She just needed a
little business direction. So I gave her a few pointers.
Basically, the biggest
flaw I saw in her approach was that she was stuck on selling one idea. If
people weren’t interested in it, she would never get an order.
So I spent an
afternoon with her writing out a new ad as a template for other ads
It was nothing more
than an “offer”.
An offer is something I
discuss extensively in the DIY Super Traffic Machine. It’s a pretty interesting
approach to test out different business ideas by creating the marketing FIRST…several
different ideas…and then developing the product only after seeing interest in
At this point, Aya had
no way to know what her customer was really looking for. She had to test a few
ideas and see.
Well, she posted the
ad to several classified sites and posted about 3 or 4 different versions of
the offer. She monitored her ads and watched the views rack up.
Within a couple of days,
she got her first call-back.
It was an Orthodox
Christian lady who saw the Christmas version of Aya’s offer. She LOVED the ad
and wanted to see if my wife could make her a turkey for Christmas dinner on
The client was a
She didn’t want to
take a day off work so she could watch a turkey cook for an entire day.
My wife, on the other
hand, is a home-maker…and she has both time and skill. She was offering the
exact service the lady needed.
A short conversation
and the sale was finalized.
It was THAT easy. My wife
had her first sale. And so begun her home business.
Not only has my wife
created a very happy customer who is at this very moment raving about Aya’s business
at church and with all her friends, referring customers…
But Aya now has
learned which of her various offers is likely to find customers.
She has a customer
She understands her
And she knows exactly what
to say to get more business like it.
The technique Aya used
was extremely simple and effective. And it’s one I teach in the DIY Super
Traffic Machine, in the 3rd User Manual.
It’s a crazy idea.
An affiliate can
create a sales page for the perfect product which doesn’t even exist…And then they
can go out and source a combination of affiliate products that do exactly what
the sales page says. Where they get interest, they build out. And what doesn’t
get interest, they drop.
How cool is that?
Do you want to learn
to do this?
The DIY Super Traffic Machine,
when it goes live details the entire technique, in step-by-step detail. If you’re
interested, make sure you read up about it now and join the Early Bird list to
be notified when it goes live, here:
Marketing Systems have long been pitched as an easy starting point for web entrepreneurship. I say it has never had anything to do with entrepreneurship and such systems only make sense to employees. Marketing Systems vs Entrepreneurs, who wins?