You ever see this HBO show called Hung?
I used to watch it, but it was a bit intermittent and I just lost track.
What I love about the show is it’s about a male hoo’ah haha and his “pimp” a clumsy as fugk neurotic woman who finds him clients.
Ok that’s not what I love about it. What I love is how his product is not really the amaaaaazing bangs he gives to the lady’s he roots.
Because, ya know, women just don’t have a knob to think with.
They got this annoying thing called a SELF ESTEEM that they’re constantly in need of reassuring. And almost all Ray’s clients are women who pay him to take them out on dates, tell them they’re pretty, and do other annoying womanly fantasies.
The result is that his client’s don’t pay him by the hour.
No, no, no. They pay him for DAYS of courtship. Multiple dates…and he may never have to even sleep with them in the end.
Now look, I’m no expert on women or on that show.
But I was flipping through the channels the other day and Hung was on, so I watched a couple of ep’s.
There were so many friggin marketing lessons I had to talk to SOMEONE about them. Ya know, someone who gets it.
I choose you.
So you might pick up on this if you’re a regular of the show, no matter what Ray does for the ladies, no matter how many genuinely intimate moments he shares with them, EVERYTHING has a price.
And I mean EVERYTHING.
If he’s going to take a chick with a DIGK to her school reunion, it’s got a separate price.
The neurotic “pimp” works out the deal, he just does the delivery.
Money is never discussed with the talent.
So there’s a marketing lesson right there.
You’re an affiliate, for eg, who delivers the product?
Your job is to pimp the talent.
But if there isn’t an attractive storefront where your talent is show-cased, along with its price, and all the different bits and pieces that monetize…
Then how the heck you gonna sell?
And I see this all the time.
People looking for traffic with UGLY useless websites.
I browse to their sites, and I can’t even tell what they sell, where to buy it, and how to quickly understand what their services are.
Those people would make some pretty shoddy pimps.
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