Haha I know some people think I have like NO limits when it comes to giving out public floggings by email.
But it’s not TOTALLY true.
I have ONE:
If I’m going to criticize someone, I keep their name anonymous.
The point of this newsletter is not to hurt and humiliate people – only to get across an idea or belief that I want to persuade you with.
By keeping specific names out, I allow you to use your own imagination and fill the blanks with your own experience so that you THINK I’m SPANKING YOU!
Although I rarely am. At least not YOU specifically.
Yesterday, however, I got correctly busted by THREE of the people involved in the particular forum thread I attempted to anonymously reference.
Fortunately they all had a good sense of humour and only wrote in jokingly to let me know they knew I was talking about them.
Shifting gears though…
Guess what the MOST common question I get about traffic is?
“How much is a good budget to put into PPC?”
It’s a question I get so tired of answering. And the truth is there is no RIGHT answer I can give you.
It’s different for everyone.
And I prefer if people did PPC with a SMALL budget they can afford – than with a budget beyond their means – especially without having professional help.
But even if you DO hire a professional to manage your campaigns…don’t spend all your budget in one go.
The way I do it, is to take focus off Return on Investment.
I know this sounds crazy…but hear me out for a sec.
Cold leads need between 30 – 90 days of follow-up to “warm up” to you and become ready to buy.
I’ve heard different numbers from different marketers, and depending on your product’s price and your personality you might be seeing your first sale in days or weeks.
But regardless, the majority of your leads will go through a 30-90 day cycle –
Which means, if you’re building your list consistently for several months, you should start seeing the cumulative effect of your follow-up at its PEAK around the 90 day mark.
Between 30 and 90 days you’ll see an exponential increase in sales. After that it plateaus.
Because of this, you want to focus on two things:
1. KEEP LEAD FLOW CONSISTENT:
Don’t turn off your ads. Plan to keep them on for at LEAST 6 months. Keep adding leads at a steady rate (even if it’s a VERY small number each day). It’s better a small lead count that comes in DAILY than a big count you can only afford to keep paying for a week before you run out of Ad money.
2. FOLLOW UP:
Follow-up consistently with your leads, every day if you can, for at least 90 days.
This will give you the FULL effect of your traffic building efforts.
If you ever lost money with PPC it’s PROBABLY because you broke one or both of these rules.
You would have run your ads for a brief time then shut them off because you panicked… (too much cost, not enough return, not fast enough)…
So your lead flow was sporadic (Rule #1 Broken) – it would have been better if you spread your budget out and built slow and stuck around longer.
And (Rule #2 Broken) you didn’t follow-up long enough to warm up all the cold leads that would have JUST joined your list…
You need to adhere to BOTH rules. It won’t work any other way.
I hope that helps.
Don’t forget, you should really give the Done-For-You Traffic Campaign a Whirl:
It’s a smart way to remove a HUGE variable: That of a flawed PPC campaign.
When you get YaghiLabs to build your campaign (instead of someone else), you’ll at least know you have traffic built and approved by the industry’s TOP traffic experts.
If you have a problem, it’s not going to be the “wrong type of traffic”.