Andrew mentioned he sees my daily email subject split-tests.
“No idea what you learn from those. But I see ’em,” he said.
Better not leave you with the wrong idea.
That I split-test.
Me? Jim yaghi, the Traffic Tamer and Marketing Awesomer!?
No. Jim does NOT split-test his email subjects.
I mean, what am I going to do with the result?
Use the exact same best-selling email subject line for every future email I write? Lol
Don’t be daft.
But what Andrew, editor of WWN Magazine said, was sort of true.
He managed to get on TWO of my mailing lists and noticed the exact same email being sent with two subject lines. Naturally, he was curious as to WHY!?
It halves my probability to fail.
OK…Suppose I TOTALLY misjudge my mailing lists’ interest and send out a bad subject nobody wants to open.
Rather than show BOTH lists the same invitation to open my message – and chance losing 100% of my list’s interest… I send out two versions of the subject and chance 50% for each subject.
It spreads the probability of a bad open rate.
If one subject totally flops, hopefully the other won’t and I get the TOTAL success from two different open-rates.
But my subject experiments are irrelevant to you.
Truth is, if you want to learn about winning subject-lines that get opened, clicked, bought from, and illegally swiped to the nuthouse, then you need to listen to my boy Ben Settle.
That’s the link to subscribe (free) to his Email Writing e-Newsletter.
He has a print newsletter too – And let me tell you something before I go, about this print newsletter of his:
I ONLY hire writers on my staff if they are subscribed to Ben’s PRINT newsletter.
Somehow, the caliber of copywriter that graduates from his products is INCREDIBLE.
I don’t know how he teaches personality to copywriters…but he does … and most of his subscribers are worth hiring.
So yeah, it’s no secret, I highly recommend you follow Ben if you want to be awesome at sales writing.
Here’s the link again to get his very entertaining daily emails and a free copy of his print newsletter: