Gawd…I had the most curious dream last night.
I wish I understood what it meant.
Apparently I was working at a CIRCUS – not as a performer, but as some kinda bumboy. My job was to push large holes through some decorative nylon cover for one of the jumping thingies they have there.
I was really good at it too.
I woke up wondering why I would even dream such a thing. I’ve never been to a circus, never been interested in it, and never hoped to work at the circus.
I’m thinking it’s because I’m obsessed with knocking the smiles off the faces of all the internet marketing CLOWNS – the Gooroo Fanboys.
Following blindly, quoting like gospel to anyone who’ll listen to their profound knowledge of FUNDED PROPOSALS and SELF LIQUIDATING offers.
Based on–well, what another clown told them in clown school – a series of lies that sound like a “logical” case for spreading their philosophy to more clowns. At the expense of affiliates who think they’ll make back their ad spend and profit!
Do these idiots seriously think that a silly $50 ebook they promote ahead of ANYTHING they really wanna sell will work?
The measly commission alone, be it 50% or 90% won’t even cover a fraction of their ad cost.
As more people compete to use traffic networks like Google and Facebook, and more marketers keep coming on the scene, and more businesses with bigger bankrolls dominate the ad space…the cost of getting a sale keeps going up.
Today, most would be lucky to sell a $50 ebook in the “make money” market for less than $200.
Most newbies are seeing lead conversion at $20/lead and more…
If they even bother to follow-up beyond the system autoresponder, they MIGHT make a sale or two.
First off, if you don’t get paid 100% of the front-end product, you shouldn’t bother.
I’ve worked for some of the MOST POPULAR systems, marketing their funded proposal…and even with them paying the ad cost and giving me a generous commission on each sale, including commissions from several upsells, THEY barely broke even.
My lead cost was under $2 and lead count has been in the range of 1,000+ per day.
There were only TWO reasons why they kept going despite these seemingly losing odds:
1. they had a plan to monetize the list relentlessly, over and over for years with lots of launches and products, often without needing to pay commissions
2. and, the funded proposal itself was a sales letter to get more affiliates for themselves who’d bring more traffic. Ie, the initial advertising cost seeded much more free advertising!
So for affiliates, promoting a funded proposal will NEVER “self liquidate” and make back their ad spend.
If anything, they’re just helping the system make more free money.
A self-liquidating offer, at least the way most affiliates understand it, is FICTION.
A REAL self-liquidating offer is really made up of a SERIES of products sold in an ordered sequence, each to the CUSTOMERS who bought the previous offer until ALL advertising spend is recovered.
Meaning, if it cost you $200 to make a sale, ONE $50 ebook won’t cut it. You need at least two or three products to sell to the customers of the previous product until the TOTAL you make per customer averages out to $200. Then the fun begins…with your real “back-end” money-makers.
Anyway, that’s why Gooroos are clowns and I dream about liquidating all over their faces.
You really should be selling your own products. Lots of them. And maintain a list that you can keep selling to over and over so you can liquidate your ad cost.
My team at YaghiLabs will help you create your first product AND get you lots of traffic that converts. Here’s where the fun begins: