Funny story… I have a quiet, secluded balcony in the rear of my home here in Jordan.
Sometimes my wife and I prefer to eat lunch there.
A few days ago, I created a Fajita masterpiece with a new Sizzler skillet my sister gifted me from Scotland
After setting down our delicious home-made tortillas and the various plates of filling on the table, with the hot skillet sizzling all over the place, I played some romantic Toni Braxton music and sat down to eat with Aya.
The weather was gorgeous. It was sunny with a gentle breeze.
No sooner did we start our first fajita, when we heard…
“Maaaaaa! Maaa! Maaaaaaaaaaa!”
WTF!? My wife said, I think there’s a lost goat.
“No. Ignore it,” I said. “Just eat. It’s probably the Bedouins in the empty lot next door grazing their goats.”
“MAaaaa! Maaaa!” went the lonely goat.
It was a total mood-killer.
Halfway through the spoiled meal, I saw my uncle round the back pulling a goat by a rope.
“Hello!” he waved. “Antar…This is Jim and Aya. They’re our newlyweds. Aya and Jim, this is Antar the Goat. Say hello.”
LOL. What was the Antar the Goat doing there?
My uncle had bought it for his kids to play with. His plan was that when they got bored of Antar, he’d make a lovely roast feast in the earth oven, for the whole family to enjoy haha.
I don’t know if eating the family pet is a great idea. But it’s exactly what Internet Marketers do when they build a list.
I mean, sure you’re supposed to build a relationship with your list…before you sell them.
But that doesn’t mean you should BEFRIEND them!
It’s just like feeding, loving, and caring for someone who thinks you’re they’re friend…and then slaughtering them for meat.
People don’t EXPECT to be sold by their friends. They expect favours and freebies.
And it’s why when our clients ask us to build a YaghiLabs campaign for them, we create sales-driven relationships; right from the Ad-stage, where we lead with our intent to sell, to the landing page which doesn’t offer ANY freebies except the value of BEING on the mailing list…right down to the emails.
The emails we write for you in our Done-For-You consultations are designed to start a relationship with your prospects…
The right kind of relationship.
A SALES relationship–that of a useful salesperson, who’s entertaining and fun, and not sleazy…but totally up-front about the idea that the customer is here to buy, and they’re here to give value that costs money.
That’s the link to get us to create:
– a traffic campaign with 100,000 keywords,
– sales-driven ads that only get clicks from people who are willing to spend money on their problem,
– a landing page that doesn’t give any freebies (not even a bribe!) but still positions your list as the ONLY valuable resource on your prospect’s problem,
– and a sales email series that foster a useful relationship which produces customers for you.
Without our help, you might be starting the WRONG KIND of relationship with your list (like the family pet 😉 )… and their feelings will be hurt if you sell to (slaughter) them.
Our Done-For-You Campaigns are the only way to start a list that knows they must buy to get close to you. Click the link to get one started for you today!