Was out for a drive last night with my wife. She opened the glove box and discovered a KNIFE.
The blade was new, Japanese steel–it was so sharp you could shave a spider’s arse with it.
I left it in the car a few weeks ago when we used it to cut a few of the most beautiful looking, gorgeous smelling purple roses you ever saw from our garden (no homo); a gift to my grandmother-in-law to accompany a cordial invitation to our home.
We could have just as easily bought a few roses from a florist on the way, but the roses wouldn’t have been as nice and the gesture wouldn’t have been half as sweet.
Unfortunately, in business, gestures don’t have as much value. Time is much more important.
Although you’d think a simple task like setting appointments and answering emails would be something I’m perfectly capable of doing myself, I hire a full-time assistant to take care of the work for me.
What amazes me is the number of people who call themselves “business owners” online without any business sense.
Why just today, I spent half an hour rejecting hundreds of connection requests on LinkedIN from supposed “CEO’s”, “Founders”, and “business owners” only in name.
People who either outsource too little…or too much.
I am TERRIBLE at being organized. I’m so bad, if I get an email, read it, and don’t respond at once, I don’t reply. Not a good way to start a business!
If I’m invited to a dinner “tomorrow” I won’t remember it the next day.
I’m involved in so many projects and have so many pending tasks I start last minute that it’s a wonder I get anything done.
So I hired Penny, my faithful assistant three years ago. I often say, “She keeps me organized”. I hired a project manager to chase me up about pending tasks.
In other words, I outsourced organization. I did this before I made a cent in sales–as soon as I knew I’d be selling appointments, I knew there had to be someone to keep me organized.
If your business has not started generating revenue, the first thing to do is get a product and be setup to sell it.
Getting setup will take forever if you don’t outsource the parts you’re no good at.
You have to learn by trial and error and if your setup is wrong in the end, you’ll still not generate any sales activity.
Don’t outsource too much though! There are some important tasks that only you can do–but you have to be good at identifying what ONLY YOU can do and what others can do for you and save you time.
I don’t outsource consultations, for example. Because that’s something only I can do.
Don’t outsource your main business activity…your product development is still on you. But the rest, the stuff that helps it sell like traffic, like conversions, like your website…you need those to BEGIN selling your product.
Get them up as quickly as you can and use experts who know how to set them up correctly
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