So some weeks back, a guy wrote in asking about if I give any “performance guarantees” for our Done-For-You Traffic service.
Funny thing is he fully expected me to make fun of him.
I haven’t decided yet if I will or not…depends if I have time for fun-making. You’ll have to read to the end of the email to find out.
So let’s answer the question about “performance guarantees” first:
DFYT is a SERVICE not some lame-o eBook product that costs nothing but the stupid electronic pixels it’s printed on. Where having a generous refund policy might boost sales 10% against the typical 4% refund rate.
SERVICE means man-power, skills, and expertise go into delivering the product.
To be specific, each client we take on uses up 2-hours of my time just on their phone consultation. MINIMUM.
After which, we give the client access to around $3,000-worth of TRAINING products.
But the real fun begins when our traffic team builds and filters a list of 100,000 keywords that represent all the possible searches in your target market where we want your ads to show. This takes 6+ hours.
Then our ad writing team creates the ads that will bring the clicks into your website. Another 1-2 hour exercise.
Meanwhile our researchers scour the internet’s forums and discussion boards to identify topics for sales emails for you. This can take as much as 8 hours to complete.
Next, the research team completes in-depth research on each email topic. 2 hours per topic, at least 10 topics. That’s another 20 hours.
Then our email writing team write the sales-getting emails – 1-2 hours per email, 10 emails.. 10-20 hours of writing.
Of course this is not counting the endless hours of quality control, where I have often asked for the ENTIRE email series to be re-written and re-researched from scratch.
While all this is going on, our Landing Page delegation spends 3-7 days coming up with landing page copy, ensuring it works with the ads written, designing the page graphics and layout, and then turning it all into HTML and CSS styles.
The programming ALONE can take as much as 2 days to make compatible on all major browsers. Not a simple task, but nonetheless CRUCIAL!
And then writing a custom manual advising you on your product strategy, content strategy, and advertising approach which can take WEEKS on its own.
All that, and you want a PERFORMANCE guarantee?
Buddy, if that guy is asking for a “guarantee” then he’s already decided to ask for a refund.
(Which we won’t give him btw).
The ONLY “performance guarantee” is that I, the #1 home-business TRAFFIC GENERATOR IN THE WORLD designed the business process, supervise it, and quality control it. That I, the #1 home business traffic generator in the world hand-pick and train each team.
Oh and of course, there is a GUARANTEE in writing that you WILL get traffic.
Whether or not you’ll sell and deliver on your promises is YOUR job, not ours.
The expense of all our manpower has to be paid for. Expert people’s time has to be paid for.
If someone who doesn’t follow instructions happens to not know what to do with all the traffic they get then asks for a refund, WHO will return to all my experts their wasted time?
So if you’re one of those people looking for “performance guarantees” please stick to buying info-products; they mostly come with 30-day and 90-day and 12-month no-questions asked guarantees.
But if you NEED … and… know what to do with TONS of traffic, get in touch using the link below…
We’ll send you as much traffic as you like 🙂