I woke up this morning to a letter from a mentoring client saying he was bored of doing the same thing and wanted to advance to a more exciting part of the business training.
Here’s the problem…
What makes a business profitable is its consistency, not its excitement.
Excitement amounts to change, randomness, and surprise.
Consistency, on the other hand, means repetition, routine, and predictability.
The problem so many online entrepreneurs have is that they are FEINDS for excitement. They change and shift strategy, product, and website always looking for what is most fun.
This DESTROYS a business.
Consider when a customer arrives at the IN-N-OUT Burger Drive-Thru window to order a Hamburger, she expects the SAME hamburger she got the last time she ordered it.
I mean, the employee PROBABLY got bored of putting meat patties between buns with lettuce and tomato, and exchanging burger for money…but it shouldn’t matter.
Even Lynsi Martinez (president of In-N-Out), if one day she got bored of selling the same Hamburgers would literally DEMOLISH the 64 year old company and lose $465Mil in one instant.
It’s no different when you’re building a business online.
Discipline and consistency is a KEY business building skill.
That’s why my mentoring students are given simple tasks and told to repeat them over and over every day.
Only those who stick to it get to advance to the next stage where they ADD new tasks WITHOUT breaking the old routine.