Funny story. this morning i woke up to an email from one of your fellow subscribers who asked:
“Jim, is the Internet Business Academy really $19.95? Are there any upsells, cross-sells, or anything else? If not, then i’m in!”
honestly, the email was kind of frustrating to answer.
first of all, the time it takes to write a careful response that both admonishes and sells is hardly worth it. seriously, i have better things to do first thing in the morning.
but that’s besides the point. Because i know that i’m probably losing about 100 more sales by NOT tackling it head-on.
after all, if one customer is asking, then there’s probably 100’s of others like him silently fearing to hit the buy button because of the same thing.
so it’s time i explained…
if you’re scared of buying a YaghiLabs product because you don’t want me to upsell you on something else during the order process, i’m worried about you.
just by being on this list, whether you’ve decided to buy the IBA or not, you’re being “upsold”.
the whole point of this email newsletter going out is to reach CUSTOMERS (not so much prospects!).
in fact, i COUNT on selling to past customers. and so should you.
if you’re just subscribed to get some “free” content and learning by watching what i’m up to, listen up and listen carefully…
here’s the only free content you’ll get:
the money is in selling to CUSTOMERS, not cold prospects.
acquiring a customer is ALL cost. But selling to a pre-acquired customer is all profit.
My customers are RARELY first-time buyers.
a case-in-point, you remember the 90 Minute HTML webinar i promoted a few weeks back?
well, i recognised half the names on the Paypal notifications! in fact, when creating the accounts in the members back-office, i accidentally gave them the wrong plan at first and they got the 90 Minute App webinar i sold the month before.
because of a limitation in the membership software, i got conflict issues with 90% of the customers. and quickly fixed things.
but what this told me was that more than 90% of my customers had bought a similar product before.
hellz no! thanks btw for your repeat business if you were one of those people. i’m grateful for the trust you put in me.
but my point is, just because i’m not selling you some “One Time Offer” (OTO) right after you buy, immediately on the thank you page for your order, doesn’t mean i’m not upselling.
and if you ever hope to make any serious dough online, quit worrying about traffic and go monetize your list. i bet my first-born (who i haven’t had the time to make yet), that you haven’t tapped into 0.001% of your list’s potential.
here’s the thing though…
i don’t think this guy was so concerned about an upsell.
i think he was more concerned that this was one of those useless sales pitch products.
you know the ones you buy because of all the marketing hype, and then when you dig into it, find it’s just some long-arse sales letter disguised as content to get you buying the REAL solution for a lot more dough?
yah…i hate those too.
not my style.
the IBA is all content. training. useful, usable advice. No sales pitch.
I don’t even make money by selling some affiliate deal or whatever inside.
in fact, i think i way under-play it in all the marketing. the sales presentation is ugly and barely touches on what’s really in there.
which brings up the point, why am i selling it so darn cheap?
because it is the ONLY product in the YaghiLabs inventory that was intended to be sold to cold, first-time buyers.
it’s the only way i get the customer prospects in the first place.
the price wasn’t intended to be this low.
but i found out that people who come through the Clickbank marketplace are total internet-buying newbies. and if you don’t sell over-the-top loud hypey crap, for super-cheap they don’t buy.
so i brought down the price, little by little, until i found the price they buy at. $19.95.
It’s peanuts. i don’t even care if you buy it or don’t.
i’ve even set it up so that Clickbank randomly give out 75% commission to any affiliate who has previously promoted it. don’t be surprised if you’ve promoted it once and got a commission.
don’t even pat yourself on the back, because i probably just gave it to you.
so i make about $4 per sale, after affiliates and clickbank have been paid.
why would i even bother?
because i’m too busy to do anything about getting more money from it.
and because our revenue comes almost entirely from past customers.
but hey, i’m writing this email for a “sinister” reason too haha.
people on my mailing list aren’t internet newbies. they’re used to paying good money for quality education. so when they see one of my products priced so LOW, they’re kinda shocked.
their immediate assumption is that it can’t be a good product. it probably sucks. it’s probably some thrown together piece of crap.
i spent 3 months writing it.
in fact, i’ve had emails from several well-paid copywriters who bought it saying, “DUDE WHAT THE HELL WERE YOU THINKING? $19.95? This product is worth at least a few hundred if not more.”
but refer to what i said earlier. not enough time!
i’m working on so many projects, and i’m happy to leave the IBA on clickbank for anyone who has voodoo powers to see the value inside it.
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