Why Put Bid On Pay Per Click

Managing an online PPC ad campaign is a time-consuming but extremely important task for any serious Internet entrepreneur. Bid management is one strategic aspect of this type of advertising. By optimizing search engine (e.g. Google) bids for ad position, and the maximum you are willing to pay for a desired keyword, you are able to consistently improve your return on investment (ROI).

Pay Per Click Bids

PPC bids will be dependent on your advertising budget, length of time you want to appear in the sponsored listings, competition from other advertisers and keyword popularity. 

Maximum Cost Per Click

Usually, the more you pay for a targeted keyword, the more exposure and traffic you will receive. Of course, this is also the best way to lose a ton of money really fast!
Because of this, online advertisers go to great lengths to find new and relevant keywords that can be bid on cheaply and still drive quality traffic to their websites.

PPC Bid Management Software

Whether or not automated bid management software would be beneficial to your campaign is debatable. Intelligent software initiates real-time adjustments to your PPC bids based on your current conversions and your competitors’ actions. Rules-based software triggers conditions (or rules), which you set, on when to lower bids, raise bids or stop bidding all together.
What bid management software cannot do is split test your ad copy or optimize your destination landing page. You may consider bid automation depending on the complexity of your campaigns, time commitments and finances.

Human Bid Management

Here at Yaghi Labs, we prefer to take a hands-on approach with our clients’ PPC accounts. So many additional factors go into creating a successful advertising campaign and increasing your profit margin. Our careful monitoring, testing, tracking and tweaking all work together to deliver you a maximum return on investment. Learn more about this all-inclusive service at http://jimyaghi.com/full-service

Poor Students Make Poorer Freelancers

Do you provide a service and want to get more clients? The best gigs come from Word of Mouth of happy clients, but few contractors receive clients by referral because they do not build a relationship with their clients. Let’s explore how you can improve your chances of getting referrals.

Read More »

To Copywriter: YOU'RE FIRED!

Every so-often, a hopeful copywriter pulls a dramatic sales-stunt to land YaghiLabs as their next “big client”. Recently, I was contacted by such a copywriter.

Read More »

Login

Fill your credentials below to access your YaghiLabs Learning Center account...

Fast & Easy Way to Start and Grow a Low Cost Online Business

Fill the form below to get free learning resources from YaghiLabs and learn to build, manage, finance, and grow an online-based information marketing business!

Learn from the guy pulling the strings of the world's most successful affiliate programs in brutally competitive, (some even forbidden) industries...

Daily ideas to build MONSTER traffic to your affiliate business and turn it into consistent, recurring commissions

Type your email below to read these free traffic tips in your inbox…

“By clicking ‘Read Tips’, I agree to receive daily emails from Jim Yaghi containing online marketing tips and advice. I accept these emails are written to help me sample and learn how YaghiLabs products & services can help me better advertise online. I also understand that I can unsubscribe at any time from the bottom of any email. I agree to this website’s Privacy Policy and Terms of Use.