How To Come Up With Lateral PPC Keywords

A reader wrote in last week with the following question…

“Ewan,
I’m starting ppc marketing and have hit a brick wall. How do you build on top of your main keywords? I have got about 20 and can’t think of any more. That’s never going to take my business to the next level.”

It’s a great question and one I hear over and over again from marketers entering the ppc battlefield.
The cool part is that 20 keywords could easily make you $20,000/mo. In fact, I have a friend who is consistantly doing $25,000/mo from 4 keywords. 🙂
But it’s near impossible to do this from a standing start. You will have to build a bigger list and find what’s working for you.

I Feel Your Pain

I too, when starting ppc, hit the very same wall. My first training taught me to open an excel spreadsheet and list as many keywords related to my product as I could. I think I got around 12 and seriously thought there were actually NO MORE. 😉

More Pain

Being an inexperienced ppc marketer, the next frustration was the ‘newbie tax’ 🙁 – the first keywords you come up with that are usually very generic and not ‘buyer keywords.’ Every single marketer in your niche is doing the same. This means you have to pay through the nose for these generic keywords and they often don’t convert. 1000’s of dollars and leads later = no sales!!!

Let Me Explain

I was looking for MLM-type keywords. My list went like this…
MLM, Network Marketing, Home Business, Work From Home. Very generic, agree? People searching for this are generally ‘just looking’ and cost you lots of wasted ad-spend.
Getting creative, thinking outside the box, and building a keyword list unique to you, is important if you are going to create a killer ppc campaign. Find keywords with low competition, which are extremely qualified, then line them up like soldiers ready for battle in neat little ad groups. This can bring you crazy results. So…

How To Come Up With Lateral PPC Keywords?

You need to get inside the mind of your ideal customer. What are they searching for? What are their problems (i.e. the ones you’re about to solve)? When you have listed some relevant keywords, run them through the Google Keyword Tool for more ideas.
Inside the Yaghi Labs Internet Business Academy, you will learn how to come up with a keyword list which is unique to you and will deliver insane amounts of qualified, eager-to-buy customers.
What are you waiting for?
lots of love
ewan 🙂
 
 

Be ready in 2-Hours

Heya, Just a heads-up, i’m opening for enrollments to Advanced Communicology 701 shortly. Two hours to be exact. Be ready to jump on board quickly.

Read More »

This is funny…

Heya, This is funny. Client gets in touch with me this morning. THREE days after a DFYT consultation. “Hey Jim, when do you think you’re

Read More »

Login

Fill your credentials below to access your YaghiLabs Learning Center account...

For the fastest way to build and grow an online business from scratch, download the... "Just Getting Started" Guide to Endless Free Leads & Traffic

Join our newsletter below, and as a gift, you’ll get this 4-page action plan to organically build an internet-based information selling business with nothing but free traffic!

“By clicking ‘Get Started I agree to receive daily emails from Jim Yaghi containing online marketing tips and advice. I accept these emails are written to help me sample and learn how YaghiLabs products & services can help me better advertise online. I also understand that I can unsubscribe at any time from the bottom of any email. I agree to this website’s Privacy Policy and Terms of Use.

While You Consider the Super Traffic Machine

Get the Online Business Quick Start, By Joining Our Wowesome Mailing List

Let us help you build a lucrative information selling or affiliate marketing business from home. We’ll send you...

Just fill the box to begin:

“By clicking ‘Join YaghiLabs’, I agree to receive daily emails from Jim Yaghi containing online marketing advice. I understand that these emails allow me to sample and learn how YaghiLabs products & services can help me advertise online. I also know that I can unsubscribe at any time from the bottom of all emails. I agree to this website’s Privacy Policy and Terms of Use”.