Fred, an aspiring PPC advertiser asks,
What makes more sense?…
“Send visitors searching under my brand name to my home page – from a keyword they entered with the assumption they know something about my company (or brand, or product or service) without specifically knowing what they’re searching for (apart from my company)?”
“Create an optimized landing page around some free content that’s going to be engaging to my target audience – directing the company name PPC searches to this page – and include a sign-up form on the landing page?”
Dear Fred, definitely the latter!
Let’s dive into this…
How To Generate A Lead Using PPC
As a PPC advertiser, select which keywords you want to target with ads.
Then write targeted and relevant ad copy which people looking for those keywords would be interested in.
Don’t use the ads to make a sales pitch.
Instead, use the ad to attract visitors to a lead page or opt-in form.
Here’s the rational:
The “go for the jugular” approach (where you try to make the sale immediately) is far less effective online. Instead, it’s preferable to focus on generating leads. Collecting a stranger’s name and email address is much easier than persuading him to buy right away. It also allows more time to build the trust and credibility needed for short term sales and long-term buying relationships.
Hands down, THE best way to get more leads is to use PPC
However, there is a ton of misinformation across the web on this topic.
You generate leads with PPC by connecting the searcher, who has an idea in his head of what he is looking for, with the ad you put on the PPC engine. This directs to your landing page when the searcher clicks your ad.
The key is to keep in mind what a person is looking for when inputting their request on a search engine – no matter if it’s Google, Yahoo, Bing or YouTube.
Same concept for Facebook as well but with Facebook it’s based on demographics.
When running a PPC campaign your task is to optimize your campaigns by managing the relationship between clicks, conversion and cost.
Keep conversions increasing while watching the cost to drive each conversion down.
In theory, this is a simple concept but many a PPC advertiser have lost their shirt pursuing this process.
Let’s conclude with the main ingredients for PPC lead generation success…
- Implement Conversion Tracking.
- Comprehensive Keywords: generate a list of keywords that you refine to find the keywords which convert best for you.
- Proper Landing Pages: Don’t send the traffic to your home page. Ads should have landing pages.
- Lead Generation Form: Keep it simple. Research has shown that less is more. Usually just ask for name and email, or only email.
- Offer an Incentive: a free trial, 30 day discount, etc. Incentives increase conversions.
- Make it Easy to Contact: Just because they found you online via a paid search doesn’t mean they might not want to pick up the phone to call you. Make it easy for your leads to contact you.
This Is What Yaghi Labs Does…
We’re advertising, traffic and promotion experts.
We create a persistent flow of new visitors to your website and make it grow automatically.
Important – without traffic, your online business starves.
Most advertising and SEO on the web is riddled with rules and changes that can kill your business in an instant. Our team of advertising experts share with you the “traffic maps” they’ve engineered to make advertising independent of search engines.
This is an exciting section inside our Internet Business Academy course which shows you how to totally automate your traffic and remove dependence on any traffic suppliers.
More Details Here: