“Angst: an intense feeling of apprehension, anxiety or inner turmoil”
Generating PPC keywords, or specific terms used to search for something on the Internet, can be a daunting and time-consuming task. Finding keywords that convert to sales can prove even more challenging and create a feeling of great angst in most marketers.
Our mission at Yaghi Labs is to eliminate the pay-per-click advertising difficulties faced by online entrepreneurs and small business owners worldwide. If, however, you would like to try this on your own, here are a couple of tips to help you begin…
The Google AdWords keyword tool and traffic estimator provides a great starting point for generating campaign-appropriate keywords and phrases. It’s a straightforward and simple tool that will give you a good indication of overall search engine traffic and related data. Research your niche market and ideal customer well before proceeding.
Beyond the AdWords tool, there are many other free and paid options you can pursue. How effective these are vary from company to company but here are a few of the major providers of PPC keyword services: Keyword Discovery, Market Samurai, Keyword Spy and SpyFu.
Examples of the various types of data you should be looking for include: keyword trends, monthly and daily search numbers, level of competition, user and location demographics.
Analyze Your Competitors
An essential part of keyword research is to learn from, or “spy” on, your competitors. Why reinvent the wheel when you can get a head start by accessing historical data from your specific market. The information you gather will assist you in building a strong foundation of keyword choices which can then be modified and augmented.
Remember, you’re not only trying to create a list of relevant keywords which people actually use but ones that are proven to convert to sales.
Perfecting A System Over Time…
Here at Yaghi Labs, we develop our own proprietary systems for keyword generation, PPC ad creation and online business as a whole. Our complete Internet Business Academy course offers the best and most comprehensive training of its kind available today. Check it out at www.jimyaghi.com/ylacademy