Pay Per Click (ppc) tracking is essential to any campaign if it’s to be successful. Most of the ppc platforms themselves have decent tracking facilities but there are also external tools, such as Google Analytics, you can use.
Get this wrong and you will LOSE a ton of money; believe me. 😉
It’s important to track everything. The two most important numbers are CTR (click through rate) and sales.
CTR determines how successful your ad is at pulling customers into your site while sales, quite obviously, show you how well you convert visitors to buyers.
So How Does PPC Tracking Work?
Impressions, CTR and CPC (cost per click) are measured inside the ppc platform.
Conversion tracking can be done within most search marketing services or you can use other available software.
For example, tracking inside Google involves placing a cookie on a user’s computer when they click on an ad. If the user clicks on your Google PPC ad, and reaches one of your conversion pages, their browser sends a cookie to the Google server. Then a small conversion tracking image is displayed on your site. When such a match is made, Google records a successful conversion for you.
The ability to see the performance of each keyword is also crucial. This is achieved by producing and closely analysing 2 reports…
The google keyword report (for cost information)
Your sales report (from your web analytics tool). In addition, you can tag the keyword destination URL in order to gather even more accurate data. There are other methods which can be used but these are the basics. With this info you can tweak your campaign and target/add converting keywords to your list.
Yes I know,
for the beginner, on the outside looking in, it can seem an extremely complicated process and when you don’t understand it, it is! I have seen countless newbies lured in by the instant traffic and shiny $$$ signs. In their excitement, and without proper understanding, they either don’t get the steps correct or they miss them altogether!
I knew this kid who…
was desperate for leads and didn’t want to spend money to learn. C’mon, that’s a waste of your ad budget right? 🙂 Anyway, he set up his Google account and started driving traffic to his high converting web page; only it didn’t convert very well…
…in fact, it didnt convert at all! The idiot had messed up the tracking code and while he sent a hoard of visitors to his site, over $1000 worth of visitors to be exact, all they got to see was a 404 error!
What A Dumbass, and yes, it was me 😉
Do NOT make the same silly mistakes.
But Yes, You Are Right
PPC is without a doubt the best and fastest way to traffic and sales. That’s all business is, finding people and making sales, agree?
But you MUST know what you are doing or you will die fast.
Inside the Yaghi Labs Internet Business Academy, we are teaching online marketers how to be profitable straight out of the gate.
No hours of frustration, no $1000’s of wasted ad spend, easy decision right? 😉
See you inside
lots of love