To Copywriter: YOU'RE FIRED!

Every so-often, a hopeful copywriter pulls a dramatic sales-stunt to land YaghiLabs as their next “big client”.
Recently, I was contacted by such a copywriter.

“I think you have a valuable product,” he said. “But, your sales page is terrible. The good news is, i can rewrite it and help you increase conversion!”

Thanks. But no thanks.
 

Unless you’ve been hand-trained by me, i just don’t trust you.

Don’t get me wrong.
I would love to increase conversion.
But even the most genius, highest paid copywriter on the planet couldn’t outsell me just by messing with my sales page.
Not because i’m such a brilliant copywriter myself…
Nor is it because i think my sales page couldn’t be improved. It could be better.
But because i know that the sales page has the TINIEST effect on sales.
And if you’re an affiliate-, system-, or network- marketer you’ve been told their system sales page converts at X%. Not for you, though 😉
You’re envious of the top seller in your opportunity making 10’s of thousands per month. But, no matter what you try, you can’t do the same.
Yet, they sell the same product, use the same system, run traffic to the same sales page– Theoretically you should be doing just as well as they are.
But you’re not!
 

So what’s the problem?

Traffic? HAHA!
No.
A couple of weeks ago, i wanted to increase sales of a product that is already selling damn well. When i say “damn well”, i mean we sell 40 customers on average, for every 100 leads.
Can you beat that?
We couldn’t! Even though the sales page was written by one of our partners as a LITERAL place-holder, with the hope that we would improve it later. After all, it’s extremely short and to the trained eye looks like little effort was made.
I heard that video outsells text by 20-50%.
So i wanted to try it…
I produced a KILLER sales video. It took two months to put together and was a team-effort of the most expert members of my staff.
I mean this thing was STELLAR. I was so proud of it–it was hypnotic, it was engaging, it was upbeat…and i figured it was going to beat the text sales letter by a giant margin.

But i was SHOCKED at the result.

Both text and video versions were neck-and-neck at a DRAW for the entire duration of our split-test.
Neither out-performed the other!
No matter what i changed, no matter how dramatic the difference, we simply could NOT beat the control nor could we justify replacing the old, simple sales letter with a “better” one.
Why?
Because the sales letter was NOT doing the selling. The follow-up was.
What i discovered over years of testing is that follow-up is the ONLY thing that affects conversion. That’s what the top affiliates are doing different from you.
That’s why when i updated our Done-For-You Traffic service this year, i wanted our customers to be 120% SATISFIED that we did a good job with the traffic campaigns we setup for them…and that means the traffic MUST CONVERT to money!
So we now pre-write for you a full follow-up sequence of emails.
When we write emails for you, we literally do a ton of market-research…
Our team of researchers study discussions from real prospects to find out what your target customer’s hottest hot-buttons are…
What their frustrations are…
What their objections are…
What they TRULY desire
What will make them BUY…
And then we use our research to write 10 emails FOR YOU which, if you follow the same strategy consistently (we explain to you what this is), we guarantee you’ll turn even the tiniest trickles of traffic into raving BUYERS of your products.
That’s why we don’t really focus much on copywriting and sales pages!
Want us to write a best-selling follow-up email sequence for you?
 

Then read about our Done-For-You Traffic Service here…
    http://jimyaghi.com/about-jim-yaghi/consult-me

 
Because our emails will get a return on your advertising expense and effort! Not your opportunity’s sales page 😉
~jim
 

Jim Yaghi

Jim Yaghi

Foremost Home Business traffic expert, Jim Yaghi is a Computer Scientist and Mathematician who used to build search engines for a living. At 16 he created a mildly popular social network and has been an online entrepreneur for over 15 years. In 2006 he rose to the #1 Affiliate rank in many Home Business programs (most notably Magnetic Sponsoring). Today he's best known for hatching the first industry-wide viral campaign to reach all major social networks, for hosting a top-10 Internet radio show for entrepreneurs, and for shattering industry sales records with his best-selling, easy-to-follow online marketing courses PPC Domination, PPC Supremacy, and Traffic KickStart.

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