How To Advertise Online

So you’ve got your new whiz-bang product and are on your way to making MILLIONS…if only people knew about it and could find it!
You KNOW that people are making piles of money online but you have no idea how to even get started…
Well, despite what every “Guru” in Internet-land would have you believe, learning how to advertise online is not rocket science!!!

Online Advertising Basics

Start by creating a compelling offer. Outline the features and benefits of your product or service. What makes your product different and what makes it better? How does it make people feel? Why do they need to have it?
You’ve got to know your audience. There’s no sense in spending valuable time and money exposing your product to people who don’t want it or need it. Identify your “ideal customer” prior to mapping out your marketing plans and find out where they congregate online.
Research, dissect and learn from your competition. Why reinvent the wheel, or start over from scratch, when someone’s already done that for you? Find out what works in your marketplace then test it, tweak it and apply your own unique spin.
And remember…



Online Advertising Choices

It boggles the mind how many advertising platforms are readily available on the Internet today. These choices are usually divided into two categories, “paid” and “free”. Again, prior to launching your first campaign, make sure to research what your competition is doing. What works for them will most likely work for you too.
For larger marketing budgets, paid advertising (managed correctly) will produce more immediate results than free advertising…you can read more about this at
Paid Advertising choices include:

  • Pay Per Click (PPC)
  • Pay Per View (PPV)
  • Cost Per Action (CPA)
  • Banners & Pop Ups
  • Email (Solo Ads)
  • Ad Networks (Internet-based and Mobile)
  • Online classifieds (e.g. Craig’s List)

Free Advertising choices include:

  • Social Networking (Facebook, Twitter, YouTube, etc.)
  • Social Bookmarking (Digg, StumbleUpon, Reddit, etc.)
  • Search Engine Marketing (SEM)
  • Article and Ezine Websites
  • Press Releases
  • Directory Listings
  • Blogs
  • Forums
  • Link Exchanges

Attraction Advertising

Attracting qualified customers to your offer is the primary objective of online advertising. Optimizing your website or free web presence (*see Yaghi IBA tips at is imperative in order to maximize your profits. By providing valuable and relevant content to your target demographic you will lay the groundwork for a long-term and loyal customer base.

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