– “Google is Dead!”
– “The Web is dead!”
– “Facebook is dead!”
What a load of CRAP!
There’s always an idiot marketer in some new state of the web address telling you whatever you’ve invested your effort into over the last few months is OVER. Booohoo!
It’s a fool’s game. They end up trying to sell you some overly-technical complicated spin on the old. And that’s their only intent.
Fact of the matter, they have a layman’s understanding of the technological innovations AT BEST. Most of them are school drop-out, self-appointed “experts”. Their words are too big for them and they are dicks in person who spend YOUR money on strip-clubs, drugs, and alcohol.
One of my interns wrote to me a couple of days ago in a bit of a panic.
“Jim,”, she said. “Are you taking into account the Semantic Web with your latest traffic campaigns?”
“What’s that?” I inquired with mild curiosity.
Semantic web indeed. Web 3.0, they say. As it turns out, soon there will be a new way of sorting information on the web. People will be able to see intelligently targeted contextual ads that take into account not just the KEYWORDS…but their meaning.
“OMG! Jim, this is not just a fad, it’s coming soon and we have to be prepared,” said my intern.
I remained unconcerned.
Because my business is not dependent on technology. It’s all about people. People buy, not their computers! lol!!!
Technology should be used to ENHANCE and SIMPLIFY your business. It should not dictate the business.
And let’s get real here. We don’t sell software, and our business is not a search engine. Neither do you.
So why waste your time worrying about the ups and downs technology?
Technology moves way too quickly for one person to keep up with it.
I don’t understand marketers who build their websites with great concern for SEO.
SEO is just software, and you’re no programmer (most likely). I AM, though and i don’t even care about technology half as much as you do.
Search Engines get upgraded extremely frequently.
A much better approach, which we’ve been using with great success is…
…to provide useful and relevant information to people who arrive at our website.
Let the Web do what it does.
Let the software get better and to hell with the tools.
The Semantic Web is nothing to worry about. Our content’s relevance and value is REAL. The updating of technology will only make it easier for us to connect with the RIGHT target audience who will buy our stuff. We WELCOME the changes.
Take this advice, and hang it like a ring from your ear…
Do NOT build your blog with SEO tricks.
One update to Google’s engine, and everything you spent months preparing will be rendered useless over night.
Instead, think about what kind of people would be interested in your products.
Think of all the questions and uses they might have for your product and write content that answers them. Fuck SEO.
And when the Web technology improves (and it will), you will only get more traffic and better prospects prepared to spend money at your website.
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