Gary Halbert used to quote this old saying…
“No good deed goes unpunished!”
Case in point:
I hardly ever respond to email questions (subscribers to my paid newsletter being the exception). And if I do, they are addressed publicly as “fodder” for my daily emails so everyone can benefit from them.
But, last Friday I broke that rule.
And… I was reminded WHY I had the rule in the first place.
Here’s what happened:
I thought it’d be fun to mix it up and answer some of the dozens of questions that can accumulate over a week. Anyway, I answered one dude’s email question about auto-responders and he soon replies back with… a complaint.
Apparently, my “curt” answer bugged him.
Sure, he liked the info.
But he wanted a SALUTATION, dang nab it!
A friendly greeting.
And some fraggin’ “cordiality.”
Amusing, isn’t it?
And kind of useful, too — as it was a solid reminder of the “gimme gimme gimme” mentality created by the Internet Gary Halbert wrote about lo them many years ago, and why I should be trying harder to REPEL such people.
Hey, what can I say?
I see biz lessons in everything.
Even in dorky complaints.
I’m a glass half full kinda guy…
For more marketing tips go to www.BenSettle.com.