The 4-Minute Work Day

Here’s a great question that rolled in…

“Ben, does your method for doing emails work for consumer markets as well as it does for business-to-business markets? Thanks.”

Survey says…
Yeppers.
I don’t do anything different.
Actually, that’s not 100% true.
I do spend more time writing to my main BenSettle.com list, since they have higher standards and certain expectations than other markets I write to.
After all, lots of actual writers on my list.
Lots of bloggers, too.
And, of course, copywriters.
So I put more time in those emails — roughly 15-20 minutes a pop.
Other markets are MUCH faster.
Take the weight loss market.
I bang those out in as little as 4-8 minutes.
(I’ve timed it.)
Plus, I don’t even do a second draft.
I just sit, type, send.
(Spelling and grammar errors left in tact.)
And in another market I sell in with email (a male health niche) I rarely spent more than 8-10 minutes on each of the 94 emails sitting in the auto-responder.
Hey, I’m all about SPEED, baby cakes.
Like Dan Kennedy says…
“Money is attracted to speed.”
You probably won’t make many more (or any more) sales spending 40 minutes on an email than if you spent 4 minutes on it.
So to answer the question:
I don’t do much different.
But I do spend a bit more time on this list.
To see more email tips and secrets that quickly increase your sales, go to www.BenSettle.com.

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