The first aspect for generating effective leads is how well you’re able to attract high-quality traffic to your landing page.
There are several several traffic generation methods. Learn one at a time, then try another.
One way to generate traffic is with PPC. PPC is cool, immediate, and positions you so you don’t have to LOOK for prospects. Actually, it is this very positioning that makes PPC perfect for producing a conversion.
The relationship begins with the customer asking a question. You casually respond with a very brief promise of an answer. When you get good, you can almost tease them with it. If the customer clicks, you refuse entry to them unless they give you something first – their email address.
Need a “do it for you solution with PPC?” If so, read more here.
Another aspect for generating effective leads is how well you’re able to properly setup and optimise your landing page to produce a high conversion rate.
If you can’t convert a visitor to a lead, and a lead to a sale, and a sale to another sale…then you will never be able to buy traffic or turn a profit anyway. Traffic and conversion go hand-in-hand.
Landing page optimization is a weighty topic that I won’t delve into now. If you’re looking for a great post about PPC optimization, go here.
The third, and often overlooked aspect for generating effective leads is how well you’re able to manage the leads you generate.
You have their email address now, but all the email addresses in the world are not what makes your business highly profitable. It’s all in the way you handle your leads from the initial point of contact and in every point of contact thereon.
It doesn’t matter whether it’s contact through a blog post, video, email, use of social media, delivery of products or services, follow up, etc. As long as you can maintain the leads interest in every single point of contact, you’ll easily gain a long term loyal customer.
Being able to do these three things equates to what would be considered a highly-effective lead.
Likely, you can do these three things if you make a few small ‘tweaks’ to your marketing funnel. Tons and tons of traffic is great, but not if “this” is missing. It’s the one thing in the world that’s more important.
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