Why Email Marketing Is Like Sex

Lately I’ve been studying a true marketing genius:

Barry Maher.

Barry is a world class sales trainer whose clients include everyone from ABC, Capital Cities and the American Management Association… to Fuji Film, the National Lottery of Ireland and Verizon (and a bunch more, but you get the point). He’s also been featured in USA Today, the New York Times, Business Week, Success and the Wall Street Journal.

Anyway, I dig this dood’s style.

Especially his quote:

“Your business is kind of like sex. If you’re not enjoying it, you’re probably not doing it right.”

So true.

So very, Very, VERY true.

ESPECIALLY when it comes to email.

People constantly ask how can I write an email per day? (Actually, I write more than one per day…) My response is always, “dude, how can you NOT write an email per day? Don’t you know how much FUN you’re missing out on?”

I couldn’t do this if it wasn’t fun.

These days I almost HAVE to do it.

It’s fun and even therapeutic.

When I get up in the morning and work on an email (I email multiple lists in multiple niches) before anything else, it’s like eating dessert first. (And, let’s face it, the extra sales are fun and “therapeutic” too…)

But I ain’t the only one who thinks like this.

Many of my students do, too.

They’re thrilled to possess this skill, do it each day and see extra sales (sometimes lots of extra sales) roll in as a result.

Hey, you can do it just as easily as we do.

No natural talent is required.

No long hours needed.

We’re talking 15 (maybe 20 minutes, 30 at the most) per day.

You can do that, right?

For more ways to get people eagerly buying from your emails almost every time you push that “send” button go to www.BenSettle.com

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