Been doing lots of podcasts lately.
By that I mean, people have been inviting me on their podcasts to talk about emails and copywriting and other marketing topics.
And one question keeps popping up…
“How do I sell in emails without readers thinking I’m just trying to squeeze money out of their wallets?”
But, methinks a bit… skewed.
You see the real problem here ain’t selling.
It’s people seeing themselves as money-grubbing marketers out to squeeze money from peoples’ pockets. That’s not a problem readers have, that’s a problem marketers have.
Alas, most people see selling as dirty.
Like a “necessary evil.”
But you know what I think?
I think if you sell something that SOLVES someone’s problem, then you not only should be perfectly comfortable selling (every day) to that person, but you have a moral and, yes, ethical obligation to do so. You ain’t doing them any favors keeping your product a secret.
In some ways, you’re causing them pain.
So hey, don’t FEAR selling.
And start mastering it.
For dozens of ways to get people eagerly buying from your emails almost every time you push that “send” button go to www.BenSettle.com