Email Lessons From An Old School Phone Salesman

So I’ve been studying an “old school” sales master.

His name is Stan Billue.

Specifically, I’ve been listening to his course about selling by phone and it’s fascinating how many phone selling principles apply to <em>email</em> marketing. But one thing that stood out like a fart in study hall is when he cited statistics about how most people (I think 95%) who buy a product on any given day, did NOT wake up that morning planning to buy anything.

What does that mean for us?

Two things:

First, the low-hanging fruit is only 5% of your market.

The real $$ is higher up the tree.

And secondly?

Frequent contact wins the day.

Don’t know about you, but just knowing 95% of people who buy today did not wake up planning to buy anything (but will if the right offer comes by) has my heart a-tingle!

It means you have no real competition.

At least, if you’re mailing daily.

“But Ben, I don’t have the time!”

You don’t got 15 minutes per day?

I know people who whine about time while spending hours on FaceBook or Twitter. Yet somehow, when it comes to, you know, doing real work that’ll make sales (and not just friends), they can’t find 15 minutes?

No wonder so many struggle online.

Oh well.

Good for the rest of us, I suppose.


For more ways to get people eagerly buying from your emails almost every time you push that “send” button go to

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