On Tuesday, September 6th, FX’s crime drama Sons of Anarchy aired its premiere for a Fourth season due to popular demand.
The premiere gave the show its highest ratings ever, with 4.9 million viewers. Of those 3.2 million came from its 18-49 target demographic.
Kurt Sutter, last week, announced to his more than 54,000 Twitter followers that if the season 4 premiere attracted over 10% increase in viewership, he would award one of his followers with a trip to Los Angeles and a party invitation.
To Sutter’s delight, the premiere increased ratings by a whopping 17%!
I know what you’re thinking…ok you’re probably not thinking this – but…
Imagine having an audience of 4.9 million. How much advertising could you sell?
A similar Entertainment business model exists on the web. And i’m not talking only about celebrity gossip or TV show review sites.
Entertainment and Information are like FOOD for humans.
Any website that entertains can find sponsors willing to pay YOU to be seen by the website’s audience.
What if i were to tell you, that you could get sponsors very easily?
Like most television shows, Sons of Anarchy has nothing to sell. Its purpose is simply to entertain. Yet, millions of dollars go into producing the shows. So where does the money come from to cover its cost?
An obvious answer is DVD sales, merchandise, and other tangibles.
But it all starts with sponsors and advertisers. Businesses that want to reach the 18-49 demographic. This pays the TV network and who in turn pay royalties to the writers, salaries to actors, and so on.
Entertainment is BIG BUSINESS online too.
Businesses online want to have their advertising seen by specific demographics and interest-groups. The trick is to know WHICH audience to attract with your website and offer them entertainment, information, or both to gather them at your spot.
Google knew there would be big money in information and entertainment. Their entire business model revolves around audience gathering by offering free services like email, search, video, and more.
Also, many 3rd party websites like blogs, for example, can offer up THEIR audience no matter how small to Google. Google places targeted ads for businesses around your content and share their revenue with you.
Pretty nice, right?
The program is called Adsense and anyone with a Google account can sign up for it free at http://adsense.google.com/
Installation is easy too – just copy the code Google gives you and paste it to your website. And just like that you can begin earning money every time one of your readers or subscribers clicks an ad.
Sponsors, Check! What does that leave for you to do?
Produce targeted content that attracts a specific audience. You get to choose who you attract by creating relevant videos, articles, or blog posts that would interest a specific demographic.
Some blog HOBBYISTS are generating as much as $20,000 and $30,000 per month just by blogging regularly on a topic of their choice.
But there’s a trick to it, like with anything else.
Want to ensure you get big money from your blog posts?
Find a topic you’d like to talk about.
Focus on topics that would interest an online BUYING audience – for example, Sons of Anarchy is available for purchase on Amazon. You could have a Sons of Anarchy fan blog, for example.
Why is that a good idea?
When you post new blog entries, Adsense detects that your content has to do with Sons of Anarchy and displays ads from Amazon for DVDs and merchandise, from online motorcycling goods stores, and more.
You don’t have to limit yourself to a single TV show either.
You might post reviews about a lot of different shows that you watch. It’s still relevant to many businesses that want to sell to a similar audience to yours.
What’s great about targeting your blog or forum to stuff that can be bought online is that you automatically attract many clicks to the ads, which in turn puts more money in YOUR pocket.
Because chances are if someone likes Sons of Anarchy, they will want to buy things related to Sons of Anarchy, right?
Use Google’s Keyword Tool.
Google has a great tool that tells you which searches are popular. Just use it before writing any post and then write about the things people are looking for around your topic.
Make sure to include the popular searches in your headline, because that’s how people are going to find you.
There’s a lot more to learn about creating a full-time income from Blogging using the Entertainment Business Model. We’re showing our Internet Business Academy students how to do this right now.
Register here to join them: