Today, I Killed Facebook

i was given a chilling reminder.
For years, i have spoken about almost nothing but Google. i felt like, whenever i started to say anything, people could predict i would say “Google”. Perhaps i was a broken record – stuck on Google, Google, Google.
When the key players had their Google accounts shut down one by one, their interest in Adwords eventually died out.
For a while there was a wave of…

“How can i get my Google account back”-s

…but they also died off too.
That’s why, in recent times, when a client has come asking for traffic, i’ve often abstained from Google and advised them to use Microsoft Adcenter or Facebook.
It was safer for me, since most of their offers were what Google deems unsavoury. Testimony to that, most of these clients came with already banned accounts –

let’s be honest, for them, there was no hope of ever getting back on Google.

Perhaps it was just absent-mindedness on my part, something i’m notorious for, but that’s the only explanation i could give for why i would START a campaign FOR MYSELF on Facebook.
If it wasn’t absent-mindedness, maybe it was because Facebook PPC is fast, easy, and works.
The Internet Business Academy ads ran for a few weeks.

Expertly, i tested several and came up with ads that got as much as 1% click-thru-rate. (Yes, that’s 1% not 0.01%.)

Click costs were ridiculously cheap too – but click-to-lead conversion gave trouble.
All sorts of headlines and offers were tested on the landing page before i found something that converted to my satisfaction.
But all the while, i remember being frustrated. Why were there no CLUES as to what the customer was looking for when they clicked the ad?


I would yell at my computer.
Why would someone click an ad that says, “i will show you xyz” and then leave when they see the landing page saying, “here is xyz”?
Is this not why they clicked?
Did they not want xyz?
I reminisced about Google. Good ole Google – where a customer SEARCHES with whatever is foremost on their mind. Where a customer responds to an ad because they see an answer to their most pressing question in that instant.
Ahhh….Good ole Google!

Facebook’s targeting does not allow the power of targeting what is foremost on the customer’s mind.

On Facebook, you target potential prospects by topics of general interest.
If they happen to click your ad, great. But the reasons are across the spectrum:
it could be just out of curiosity – or because they want a closer look – at the picture! – or because they want to see who wrote this retarded ad.
You really don’t know why they click.

On Google, if you get a click on your ad, it’s because it promises an answer to a question on the prospect’s mind, right at that instant.

And if you don’t screw up the landing page, you should get the prospect to follow through to get the answer by taking whatever action you want.
I was lazy. For a while, i let the idea simmer in my head.
Until last night, i just did it.

I Setup a Google Campaign and Went to Sleep — In the Morning, My Inbox was Stuffed Full of Lead Notifications.

By the end of the day, i killed my Facebook ads.
It seemed a better idea to divert the bulk of the advertising budget to Google.
And this, my friends, is why i have ALWAYS preached Google, Google, Google.
Because Google is unlike any other. It allows you to answer questions in the heat of the moment while the prospect is still asking them. Facebook is wonderful for certain general interest offers. But when you have a specific problem-solution offer, Google is king.
To learn more about advertising styles and how to choose the right type of advertising for your offer, enrol at the Internet Business Academy:


Jim Yaghi

Jim Yaghi

Foremost Home Business traffic expert, Jim Yaghi is a Computer Scientist and Mathematician who used to build search engines for a living. At 16 he created a mildly popular social network and has been an online entrepreneur for over 15 years. In 2006 he rose to the #1 Affiliate rank in many Home Business programs (most notably Magnetic Sponsoring). Today he's best known for hatching the first industry-wide viral campaign to reach all major social networks, for hosting a top-10 Internet radio show for entrepreneurs, and for shattering industry sales records with his best-selling, easy-to-follow online marketing courses PPC Domination, PPC Supremacy, and Traffic KickStart.

The Owner, your enemy

The difference is stark. Super Affiliates MAKE money from the system, while Average Affiliates SPEND money on the system. Both types of affiliates use the

Read More »


Fill your credentials below to access your YaghiLabs Learning Center account...

For the fastest way to build and grow an online business from scratch, download the... "Just Getting Started" Guide to Endless Free Leads & Traffic

Join our newsletter below, and as a gift, you’ll get this 4-page action plan to organically build an internet-based information selling business with nothing but free traffic!

“By clicking ‘Get Started I agree to receive daily emails from Jim Yaghi containing online marketing tips and advice. I accept these emails are written to help me sample and learn how YaghiLabs products & services can help me better advertise online. I also understand that I can unsubscribe at any time from the bottom of any email. I agree to this website’s Privacy Policy and Terms of Use.

While You Consider the Super Traffic Machine

Get the Online Business Quick Start, By Joining Our Wowesome Mailing List

Let us help you build a lucrative information selling or affiliate marketing business from home. We'll send you...

Just fill the box to begin...

“By clicking ‘Join YaghiLabs’, I agree to receive daily emails from Jim Yaghi containing online marketing advice. I accept these emails are a way to sample and learn how YaghiLabs products & services can help me better advertise online. I also understand that I can unsubscribe any time from the bottom of all emails. I agree to this website’s Privacy Policy and Terms of Use.