Your Selling What?

my buddy Les, said summin to me the other day, that really got me thinking
 
‘whats with all the rags to riches stories on peoples websites, i lived in the basement and now im a millionaire, why are they so glamorised and hyped up, always one extreme to the other’?

here is why…

your main job is to tell people how good life is/how much money you are making, right?

thats how you get new people and more money.

so, essentially, what you are selling is your hyped up story,  you have made your story by telling a story?

u created your dream lifestyle by telling people how you have created your dream lifestyle, and they can create their dream lifestyle if they join and tell people how they created their dream lifestyle too….

doesnt that seem a little odd to you?

no wonder the major ad platforms have kicked everyone off

now, dont get me wrong, i love a good rags to riches story, i find them real inspiring, if they are real…

donald trump, duncan bannatyne and alan sugar have an awesome rags to riches story but thats not what they are selling, they have built a real business which sells products that people want to buy

the gooroos put you in a little box, tell ya how best to tell your story, how to lay out your websites etc, and because you think that these guys know their stuff, you do as they say, you dont know any different

the days of slapping an ‘i made $50,000 last month from my house’ header on a site and everyone rushing to join your business is gone

why?

everyone did it…

and…

1) it saturated everything, everyone had the same message

2) google didnt let ya

sooooo…

it turned to, we need to ‘educate’ and seperate yourself from everyone else

people are looking to join a value driven ‘leader’ (who wont give ya any value as soon as they get your money) 🙂

what happened then?

everyone suddenly had an awesome e-book to promote

have a unique offer…..

thats how to get back on google….

again, everyone looks the same and has the same message

google want ya to be unique?

yah…

so go and be unique, be creative…build your business around YOUR strengths

then you will always be unique

and the ad platforms will gladly take your money and send eye balls to your website, eye balls that give YOU money

 
we will teach you all about eye balls that send ya money in the Business Academy
 
lots of love
ewan, age 30
off of scotland
 
 

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