… google, Google, GOOGLE!
That’s all anyone talks about anymore.
Actually, “whine” is more accurate.
“Oh, Google slapped me.”
“Why won’t Google rank my pages?”
“I sure hope Google doesn’t screw with my search engine placement or I’ll be up crap creek without a paddle!”
First of all, if you 100% relied on Google, you’re an idiot.
Not because you relied on Google per se… but because you relied on “1” of anything in the first place. As Dan Kennedy says, “1 is the most dangerous number in business!” Hey, nothing personal, we ALL make big costly mistakes (I know this shocks you… but even yours truly makes the occasional mistake…)
Anyway, smart marketers don’t care what Google thinks.
Because they don’t rely on it.
Yes, they USE Google.
But they sure as shizzit don’t RELY on it.
They always have other traffic engines fired up in the background working on all cylinders. Below is some advice I gave to a friend interested in using FaceBook fan pages to help boost his Google rankings.
I told him, yes, that’s fine, go for it.
But don’t make the mistake of RELYING on it.
Do some other (very simple) things, too.
Like, for example, make himself available for podcasts in his niche/industry. This is something I used to poo-poo on. But lately, I’ve realized the joke was on me (I told you I make the occasional mistake). Fact is, podcasters often have solid relationships with their listeners — not unlike how a real radio show host has a great connection with his audience. That means, they listen to the host’s recommendations. And the mere fact they’re listening to your interview means they’re very interested (even passionate) about the subject. That equals a swarm of pre-sold prospects going to your website and subscribing to your list (and buying). Plus, they tend to make awesome customers (again, they’re usually passionate).
What’s another way to give Google the proverbial “finger”?
What about paid ezine ads?
Solo email ads are especially awesome for getting traffic.
They can be very cheap, too.
I was looking around at some ezines to do some solo ads for recently in a weight loss niche I write for, and found a list of 30k subscribers. Guess how much they wanted for a solo ad?
A “whopping” $150.
Since our product is just $19.95, that means we only need 8 sales to make a profit.
Of course, that’s just ONE list.
There are all kinds of lists you can advertise on like this without going broke.
Anyway, those are just two ways to get traffic and leads without needing the “big G.”
There are MANY more.
Like, for example, writing eBooks for kindle and including links back to your site (these aren’t free leads… they’re buyers…). Using dirt-cheap postcards with a targeted mailing list. And even bartering your products and/or services to people with lists in exchange for endorsed mailings.
The list goes on and on.
Google slaps and farts can’t affect any of these methods.
And, you’ll be able to sleep at night without worrying about getting gobbled up by the Google “boogey man.”
For more tips and strategies like this, check out: www.BenSettle.com.