Reading a post written by a guest contributor (Ryan Parenti) at ZacJohnson.com, I found some interesting points.
Mostly, I agree with the writer.
However, there is one point of conflict.
Here is the post in question.
I’ve been recently discussing with some friends what to sell to subscribers of your newsletter.
Ryan’s point is well-founded–you should develop products that have a market.
However, if you’re in an information marketing business, is this still true?
Consider your role as leader to a list of subscribers. You are in a role of “teacher”.
When a Math teacher, for example, stands in front of her class and teaches Calculus, there certainly is no market for the information in the classroom. However, the teacher believes that it is in the students’ best interest to learn Calculus.
In the same way, as author of a newsletter, YOU are in a teaching role.
Your subscribers and potential customers are like your “children”.
It is your job and duty to point them in the right direction and show them what is most useful for them to learn about.
Suppose you have a copywriting newsletter, for example.
You could teach about writing headlines and sales letters because that’s what the market is looking for. But you know better. The truth is, your subscribers need to learn about FOLLOW-UP. There may not be an interested market for that kind of information–nevertheless, it is essential information.
You would be selling your subscribers short by not giving them products that teach them about follow-up and email.
In the same way, many of the YaghiLabs subscribers are ONLY interested in traffic.
I could release a lot of paid traffic products and show them how to get traffic in different ways. However, is that really what they need to learn?
Whenever I’ve consulted for clients who wanted traffic, their primary concern was how to “get back on google” after being banned.
The reason they were banned in the first place was that they did not have their own unique business. Their websites have made for terrible experience for their visitor. And they disappointed the search engines with their awful business models.
Is it fair for me to continue to teach them Google PPC when most of them aren’t even able to advertise on Google?
No. It’s not. Whether or not they like it, they need to learn about how to have their own real authentic businesses. Once they do this, and their websites convert and bring repeat visitors, THEN they can focus on traffic.
So, take it from me. Before you even THINK about traffic, look at your website and your business. Is there really something of value here that your customer can’t get from anywhere else?
Are you genuinely providing a good website experience for people who discover your website on search?
Or are you just trying to generate traffic to an offer that has been banned and deemed inappropriate for Google’s search?
Learn about developing a website that search engines WANT to represent here…
As far as the rest of the advice is concerned at Ryan’s post, i wholeheartedly agree.