A while back someone sent me an email questioning why I send out daily emails with my full message, instead of a short teaser that entices them to read my full message on my blog (like most other people do).
It’s a VERY good question, too.
And, an important one.
Fact is, besides Earl Nightingale’s advice of doing the opposite of everyone else… here are more reasons:
1. More Visible
Think about all the competition we have:
Ringing phones, instant messages, social media apps, cell phones, text messages, etc. Every “step” (and a click IS a step) someone has to take to read YOUR message significantlydecreases the chances of them seeing it.
And yes… I realize longer emails get flagged as spam sometimes.
But so can really short ones, too.
So I simply do what’s most likely to get read.
2. More Personal
In copywriting, the first “sale” is to bond and establish trust.
In other words, to be a FRIEND, first.
When emailing your friends and family, do you send them to a friggin’ blog? Do you ask mom to click a link to read what you have to say? Or do you write an email — warts and all — and push “send”?
Which looks more personal?
3. More Convenient
Email delivery is like pizza delivery:
You can offer “take out” and/or personal delivery.
I do delivery (with the option of take out — i.e. my blog). Reason why is because the chances of you reading are FAR greater if I deliver the “food” to you… than if I force you to come pick it up.
Plus, this makes my food hot, fresh and EASY to consume.
If you pick the food up, it could be cold and stale, easier to toss.
So I’m not anti-blogging (obviously, since I use blogs too).
I just believe in bringing food to you… instead of making you pick it up.
Anyway, that’s my take on it.
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