The Case Against Blogging?

A while back someone sent me an email questioning why I send out daily emails with my full message, instead of a short teaser that entices them to read my full message on my blog (like most other people do).

It’s a VERY good question, too.

And, an important one.

Fact is, besides Earl Nightingale’s advice of doing the opposite of everyone else… here are more reasons:

1. More Visible

Think about all the competition we have:

Ringing phones, instant messages, social media apps, cell phones, text messages, etc. Every “step” (and a click IS a step) someone has to take to read YOUR message significantlydecreases the chances of them seeing it.

And yes… I realize longer emails get flagged as spam sometimes.

But so can really short ones, too.

So I simply do what’s most likely to get read.

2. More Personal

In copywriting, the first “sale” is to bond and establish trust.

In other words, to be a FRIEND, first.

When emailing your friends and family, do you send them to a friggin’ blog? Do you ask mom to click a link to read what you have to say? Or do you write an email — warts and all — and push “send”?

Which looks more personal?

’nuff said.

3. More Convenient

Email delivery is like pizza delivery:

You can offer “take out” and/or personal delivery.

I do delivery (with the option of take out — i.e. my blog). Reason why is because the chances of you reading are FAR greater if I deliver the “food” to you… than if I force you to come pick it up.

Plus, this makes my food hot, fresh and EASY to consume.

If you pick the food up, it could be cold and stale, easier to toss.

So I’m not anti-blogging (obviously, since I use blogs too).

I just believe in bringing food to you… instead of making you pick it up.

Anyway, that’s my take on it.

For over 700 pages of advanced web marketing training (including email marketing and copywriting for blogs or your other advertising), check out www.BenSettle.com.

This was a user submitted article. Submit your own, share, or leave a comment below!

Login

Fill your credentials below to access your YaghiLabs Learning Center account...

For the fastest way to build and grow an online business from scratch, download the... "Just Getting Started" Guide to Endless Free Leads & Traffic

Join our newsletter below, and as a gift, you’ll get this 4-page action plan to organically build an internet-based information selling business with nothing but free traffic!

“By clicking ‘Get Started I agree to receive daily emails from Jim Yaghi containing online marketing tips and advice. I accept these emails are written to help me sample and learn how YaghiLabs products & services can help me better advertise online. I also understand that I can unsubscribe at any time from the bottom of any email. I agree to this website’s Privacy Policy and Terms of Use.

While You Consider the Super Traffic Machine

Get the Online Business Quick Start, By Joining Our Wowesome Mailing List

Let us help you build a lucrative information selling or affiliate marketing business from home. We'll send you...

Just fill the box to begin...

“By clicking ‘Join YaghiLabs’, I agree to receive daily emails from Jim Yaghi containing online marketing advice. I accept these emails are a way to sample and learn how YaghiLabs products & services can help me better advertise online. I also understand that I can unsubscribe any time from the bottom of all emails. I agree to this website’s Privacy Policy and Terms of Use.