If you struggle with writing PPC ads, then this article can change that — fast.
Below is a “snippet” of an email my friend and AdWords “scientist” (literally — he’s a computer scientist) Jim Yaghi sent me recently after I mentioned to him how I use old comic book classified ads as “templates” for PPC ads.
Here is what he said:
thanks a lot for that! awesome. I actually use cartoons when trying to come up with graphical descriptions for that very reason. They also allow you to tap into a prospect’s inner child as they remember images like “seeing stars” when hit on the head, or the bump that grows on someone’s head when hit by a hammer, or the way people drift on the scent of sizzling sausages
Pretty cool, eh?
This is extremely valuable advice.
And all it takes to implement is watching a little mindless TV.
For 700+ pages of tips for making writing your ads (PPC, email, sales letters, etc) easier and more profitable, go to www.BenSettle.com