Computer Scientist Uses Cartoons To Write PPC Ads

If you struggle with writing PPC ads, then this article can change that — fast.

Here’s why:

Below is a “snippet” of an email my friend and AdWords “scientist” (literally — he’s a computer scientist) Jim Yaghi sent me recently after I mentioned to him how I use old comic book classified ads as “templates” for PPC ads.

Here is what he said:

Hey Ben,

thanks a lot for that! awesome. I actually use cartoons when trying to come up with graphical descriptions for that very reason. They also allow you to tap into a prospect’s inner child as they remember images like “seeing stars” when hit on the head, or the bump that grows on someone’s head when hit by a hammer, or the way people drift on the scent of sizzling sausages icon smile Computer Scientist Uses Cartoons To Write Ads


Pretty cool, eh?

This is extremely valuable advice.

And all it takes to implement is watching a little mindless TV.

For 700+ pages of tips for making writing your ads (PPC, email, sales letters, etc) easier and more profitable, go to

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