Did Google Adwords makea new keyword Match Type that's better !?

Could this be a way to get cheaper and better traffic from Google?

My friend Shelley Ellis told me about it. She’s my go-to-gal for all things to do with the Google “Display Network”. And she’s always on top of the coolest, latest, new things Google invent for advertisers! Like this one…

Anyway, here’s the full story, direct from the Google blog (if you rather i don’t spoil it for you):

http://adwords.blogspot.com/2010/07/new-keyword-targeting-feature-rolling.html

Where the new match type fits in with the other ones

Do we need a new match type?

 

People are thrilled with this addition. The original “broad match” type was intended to allow an advertiser to use a single keyword to show their ad on all variations of the search.

Unfortunately, due to what I believe is incorrect use, the broad match got a bad rap. Many marketing experts have gone on the record to say that one should avoid it (although it is the default matching behaviour for new target keywords).

This new match type addresses people’s concern by giving a new level of control. I am sure this will encourage many of the marketers who missed out on the ease of broad match, to venture into “broad match land”.

It works by exactly matching the parts of the query that you specify. And also it “fuzzy” matches the other parts of the same query that you specify.

I love the original broad match.

It has brought me amazing returns.

I’m also glad Google didn’t change how it works in any way. So, if you’ve grown fond of the original broad, like i have, then don’t worry. Nothing changes for us! 🙂

One day, I am sure, I will find a use for this new match type.

But hey, if you’ve started using it already…maybe in the comments section below, you could share with everyone some examples of how you’re using it! Only if you want to though. 😉

Jim Yaghi

Jim Yaghi

Foremost Home Business traffic expert, Jim Yaghi is a Computer Scientist and Mathematician who used to build search engines for a living. At 16 he created a mildly popular social network and has been an online entrepreneur for over 15 years. In 2006 he rose to the #1 Affiliate rank in many Home Business programs (most notably Magnetic Sponsoring). Today he's best known for hatching the first industry-wide viral campaign to reach all major social networks, for hosting a top-10 Internet radio show for entrepreneurs, and for shattering industry sales records with his best-selling, easy-to-follow online marketing courses PPC Domination, PPC Supremacy, and Traffic KickStart.

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